Hawke's Bay to the world
Rockit chief executive Mark O'Donnell says consumer awareness for the brand continues to improve each year.
The NZ industry continues to recover from the Psa outbreak, transitioning from the previous gold variety Hort16A to Gold3 with 4,593 licensed hectares in NZ.
Jager says the industry is forecasting a harvest of around 30 million trays of gold kiwifruit – 25 million of this Gold3 – surpassing the previous high of 29 million trays sold in the 2011 season. The forecast gold volume this season has nearly doubled from around 18 million trays harvested last season.
"We are also looking forward to another great Green crop this year, with more than 70 million trays forecast from a total crop volume of around 108 million trays of premium Zespri Kiwifruit," says Jager
"While the impact of Psa is still being felt across the kiwifruit industry, this remarkable turnaround is testament to the cooperative and pragmatic nature of the industry and the strong support we have received from Government."
Jager says Zespri is well on track to selling more than 50 million trays of Gold3 in 2018.
"Our in-market teams are focused on building the demand for Gold3, introducing customers and consumers around the world to this great-tasting new Zespri product," he says.
Zespri continues to serve and develop new opportunities in the long-standing markets of Japan and Europe, as well as developing new markets in economies, including China, the Middle East, and Brazil. Zespri sales in China have grown at about 30% per annum over the last decade and are forecast to continue at around 20% per annum until 2020, with China expected to be Zespri's number one market a few years' time.
Jager says Gold3 had a great reception in Japan last season and demand is strong from Zespri's customers in Japan as the new season shipment is underway.
"We're also looking forward to great-tasting fruit once again this season, helped along by the hot, dry summer and adequate rainfall."
