Tuesday, 28 January 2025 11:55

Hort exporters eye Indian market

Written by  Peter Burke
Onions NZ chief executive James Kuperus. Onions NZ chief executive James Kuperus.

Exporters need to understand that India should not be seen as just one country to export to, rather a country of many unique states and regions.

That's one of the findings of a group of horticulture exporters who visited the country last month.

The 'reconnaissance mission' before Christmas included representatives of kiwifruit, apples and pears, onions and avocado sectors, and the Horticulture Export Authority.

One of the organisers of the trip, Onions NZ chief executive James Kuperus, says the main purpose of the trip was to be there to look, learn and listen and find out how everything in India operates.

"And that's what we achieved," he told Rural News.

Kuperus says that firstly people shouldn't look at India as a substitute market for China. He says the two are completely different in terms of their markets, their economies and their way of operating.

"But what is clear is that the Indian economy is doing extremely well and, with the increased purchasing power, some Indian consumers are changing their habits and buying more imported products and that is positive for NZ horticulture.

"But we have to be realistic and understand that it is a market that will evolve over time," he says.

Kuperus is quick to point out an important factor that NZ will have to navigate: that India has hundreds of millions of farmers who form a significant voter block. He says any policy direction around trade that could impact on their prosperity would be difficult for the Indian government.

"NZ can't assume that it will have more liberal trade with India because we want it. We need to invest in the relationship first and foremost and develop that over time rather than expecting a quick liberalised trade agreement," he says.

Another factor that will need to be resolved before NZ can export some of its high value horticultural crops in India is to get a direct air freight link there. Currently NZ apple and kiwifruit exports attract a tariff rate of 50% and 30% respectively.

Kuperus says the full potential of the Indian market probably won't be realised until the air link is in place - something he believes is not that far away.

Good Season

The onion harvest in NZ is now underway and is expected to reach its peak soon.

James Kuperus says the quality of the crop looks good which is important for the export trade. He says quality is something that NZ prides itself on.

Overall, the growing season for the crop has been good despite some cold wet weather in some regions which slowed growth a little.

"It hasn't been a home run of a season but most people describe the weather as being kind and forgiving," he says.

On the export front, the early news is encouraging with good interest from Taiwan in particular. But the biggest gain has been the coming into force of the NZ/EU FTA which has seen the 9.6% tariff on our onion exports there removed - a saving of $3 million a year to NZ growers. Kuperus says the industry is very grateful for the work of politicians and trade negotiators who secured the FTA.

More like this

Editorial: Elusive India FTA

OPINION: Without doubt, a priority of the Government this year will be to gain traction on the elusive free trade deal with India.

Securing the elusive India FTA

New Zealand's support for India during its current global security crisis could be key to securing a free trade agreement with the nation, according to the head of one of the country's largest independent accounting firms.

McClay off to India - again

Almost a year to the day from when he made his first trip to India, Trade Minister Todd McClay is jetting off there again just before Christmas.

No more tears for onion exporters

Onion exports to the lucrative Indonesian market are resuming after officials negotiated an end to costly pre-export methyl bromide fumigation.

Featured

Let the games begin!

New Zealand's largest celebration of rural sports athletes and enthusiasts – New Zealand Rural Games - is back for its 10th edition, kicking off in Palmerston North from Thursday, March 6th to Sunday, March 9th, 2025.

The future of beef breeding

Progeny testing at Pāmu’s Kepler farm in Southland as part of Beef + Lamb New Zealand’s Informing New Zealand Beef programme is showing that the benefits of hybrid vigour could have a massive impact on the future of beef breeding.

Editorial: GMO furore

OPINION: Submissions on the Government's contentious Gene Technology Bill have closed.

Chilled cow cuts enter China

Alliance Group has secured greater access for chilled beef exports into China following approval of its Levin and Mataura plants to supply that market. With its first load of beef from Levin clearing Chinese customs in early January and a shipment from Mataura recently arriving in China, journalist Leo Argent talked to Alliance general manager safety and processing Wayne Shaw.

National

New CEO for Safer Farms

Safer Farms, the industry-led organisation dedicated to fostering a safer farming culture, has appointed Brett Barnham as its new chief…

Machinery & Products

AGCO and SDF join hands

Tractor and machinery manufacturer AGCO has signed a supply agreement with the European-based SDF Group, best known for its SAME,…

» Latest Print Issues Online

The Hound

Sacrificed?

OPINION: Henry Dimbleby, author of the UK's Food Strategy, recently told the BBC: "Meat production is about 85% of our…

Entitled much?

OPINION: For the last few weeks, we've witnessed a parade of complaints about New Zealand's school lunch program: 'It's arriving…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter