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Obermaier says an example of geographical indications opening up opportunities for New Zealand lies in Marlborough Sauvignon Blanc.
While there was much protest about the EU's insistence in preserving geographical indications for some of its products, especially cheese, EU ambassador to New Zealand Nina Obermaier insists that this protocol opens up opportunities for NZ.
She points to Marlborough Sauvignon Blanc as an example, which has a very high recognition in Europe.
She says this is due in part to backpackers who have come to NZ and tasted this wine and want to buy it back in their home country.
Obermaier says the insistence on geographical indications can be linked to the overall food culture that exists in Europe, which is not so strong in NZ.
She says for many people in Europe, food is a part of their cultural heritage.
"It depends on which country you are in," she explains. "Some have a much stronger tradition than others, but in general it is something that is cherished as part of cultural life."
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