Thursday, 04 May 2017 07:55

Food origin supporters call for submissions

Written by  Pam Tipa
NZ Pork chairman Ian Carter. NZ Pork chairman Ian Carter.

Submissions are now open on the Consumers’ Right to Know (Country of Origin of Food) Bill until May 18 – with backing from NZ Pork and Horticulture NZ.

The bill passed its first reading in Parliament after the Government had a change of heart and supported the Green Party initiative.

Primary production committee chair Ian McKelvie says the issue is important to many NZers and he encourages people to have their say.

This bill requires the origin of fruit, vegetables, meats, seafood and other single-ingredient food to be labelled or shown at the point of sale. It also introduces offences for misleading statements on the label of single-ingredient food.

NZ Pork says cross-party support for the bill, heading to the select committee stage, is a true reflection of Kiwi consumers’ attitudes. The pork industry lobby has called for all parties to back it.

It claims, according to consumer research now underway, that NZers expect the meat they buy here to be from animals born and raised here.

NZ Pork chairman Ian Carter says about 60% of pork sold in NZ is imported from 20 countries.

NZ Pork is refreshing its labelling for NZ-grown pork products to emphasise both country of origin and its PigCare accreditation programme. Carter says the label will highlight that pork products are sourced from pigs born and raised in NZ and farmed with care – with welfare at the centre of the farming practice.

The accreditation programme, developed by Massey University with the support of vets, pig farmers, NZ Pork and MPI, is described as a world-class assessment of animal welfare.

“We hope as this bill progresses more of our elected representatives will recognise the wishes of their constituents and provide the opportunity for local consumers to understand more about where their food is sourced,” says NZ Pork.

Horticulture NZ says a recent survey showed at least 70% of NZers want mandatory country of origin labelling (CoOL) of fresh fruit and vegetables.

HortNZ says it will encourage people to make submissions to the select committee and, as it is election year, it will also start a movement via Facebook to enable people to ask their local MPs what they are going to do about meeting people’s demands for mandatory CoOL.

This law will not be enacted by the September general election, so people need to be clear what the next Government’s stance will be, HortNZ says.

“There are a lot of misconceptions and myths about CoOL,” says Chapman.

“Voluntary CoOL has been adopted by major supermarkets but there is no consistency across the board, which is why it needs to be mandatory. For example, people make assumptions about what they are buying at those local

Saturday markets that spring up in neighbourhoods around NZ, but not all the produce meets expectations of being fresh and locally grown.

“There are no trade issues; most of our trading partners have CoOL and our exporters certainly trade on coming from NZ, as people pay a premium for that.”

HortNZ is asking for single-ingredient fresh fruit and vegetables to have mandatory CoOL.

“This does not mean we are asking for complicated label changes, or every piece of fresh fruit and vegetable to have individual labels.

“The sensible approach is to label the bin the fresh fruit or vegetables are in.”

More like this

Eric Roy: Championing the pork industry

It was recently announced that former MP and Southland farmer Eric Roy has stepped down of New Zealand Pork after seven years. Leo Argent talks with Eric about his time at the organisation and what the future may hold.

Horticulture hit badly in Nelson/Tasman

HortNZ's CEO, Kate Scott says they are starting to see the substantial cumulative effects on their members of the two disastrous flood events in the Nelson Tasman region.

Featured

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

DairyNZ plantain trials cut nitrate leaching by 26%

DairyNZ says its plantain programme continues to deliver promising results, with new data confirming that modest levels of plantain in pastures reduce nitrogen leaching, offering farmers a practical, science-backed tool to meet environmental goals.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter