Zespri global sales top $5 billion for 2024–25 season amid strong demand
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
For one Bay of Plenty kiwifruit grower, the 2014 season saw just a single tray of fruit loss thanks to the exceptional packing and management of local operator, DMS.
John Cook's Te Puke orchards produce a total of 82,000 trays of Hayward and G14, with all but one tray making it to export last season, his inaugural season packing with DMS.
"It's a dream result and I'm really impressed, " says Cook.
"In the past my fruit loss has been well below the industry average, but last season saw one tray total fruit loss, with a good volume of fruit carried to the very end of the storage programme. It takes good quality fruit and exceptional inventory management to end up with a result like that."
Cook is expecting similar volumes in the coming season, along with close to 30,000 trays of G3 as the first crop off three hectares that have been non-producing for the past four years during the Psa recovery.
Having been in the kiwifruit industry for the past 35 years, Cook has been through its many ups and downs and believes that having survived the Psa outbreak the biggest issue currently facing the industry is the need to future proof. That includes human resourcing at an orchard and post-harvest level, as well as at industry leadership level.
"The sector has shown incredible resilience and the recent challenges have united the industry in a way which will become a hallmark of its resurrection," he says.
According to Cook, innovation will play a huge role in driving the industry forward and for him DMS fits that role.
The Push-Up Challenge, an event which combines mental health and fitness, is set to launch in New Zealand in 2026.
Last month's Agritechnica event led to a wide group of manufacturers celebrating successes when the 2026 Tractor of the Year Competition winners, selected by a panel of European journalists, were announced in Hanover Germany.
According to the latest Federated Farmers banking survey, farmers are more satisfied with their bank and less under pressure, however, the sector is well short of confidence levels seen last decade.
Farmer confidence has taken a slight dip according to the final Rabobank rural confidence survey for the year.
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
Alliance Group has commissioned a new heat pump system at its Mataura processing plant in Southland.

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