NZ Cheesemakers Urged to Compete but Stay Visible
Local cheesemakers are being urged to embrace competition from imports but also ensure their products are never invisible in the country.
New Zealand cheesemakers awoke to news they could lose the rights to use key cheese names due to the free trade deal announced overnight with Europe.
New Zealand cheesemakers celebrated their annual awards last night in Hamilton but woke up this morning facing the potential loss of key cheese names.
A free trade deal announced with Europe overnight will see the loss of generic names like feta although negotiators have agreed on a nine year lead time for this change.
The FTA also allows Europe to restrict new names in the future.
New Zealand Specialist Cheesemakers Association board member Daniel Shields says New Zealand has bowed to EU pressure and given way on key cheese names.
“It’s a mixed bag for New Zealand’s specialty cheesemakers.
“Particularly concerning is that Europe has succeeded in including the right to restrict new names at a future date.
“This creates uncertainty and makes it hard for New Zealand operators to invest in their businesses with confidence when the threat of a loss of equity in the intellectual property of traditional cheese names looms.”
NZSCA chair Catherine McNamara saying local cheesemakers are worried about their future.
“The loss of a generic name like Feta gives us grave concerns that other generic traditional cheese names such as Havarti and Haloumi will soon be up for discussion too.
“It creates an uncertain environment for New Zealand specialist cheesemakers. We are now calling on the government to support industry and to work with us to create a New Zealand naming system which can be protected and invested in.”
The trophies awarded at last night’s gala awards dinner followed judging of more than 380 cheeses from across NZ at Wintec in late February. Master Judge Jason Tarrant led a panel of 36 judges to assess the cheeses.
The four Supreme Champions are:
Open Country Dairy Ltd, Open Country Young Cheddar (Aged less than 6 months); Countdown Champion of Champion Cheese Award – Commercial.
Little River Estate, Little River Mt Richmond; New World Champion of Champion Cheese Award - Mid-sized.
Craggy Range Sheep Dairy, Maraetotara Manchego; Puhoi Valley Cheese Champion of Champions Cheese Award – Boutique.
Cathy Lang, Fonterra Co-operative Group; MilkTestNZ Champion Cheesemaker.
Farmer-owned fertiliser company, Ballance Agri Nutrients is welcoming National’s plan to negotiate security agreements with key supplier countries to protect New Zealand-bound products from export restrictions and greater supply chain certainty.
Carrfields has announced the appointment of Stu Hall to the newly created role of chief operating officer, Carrfields Ltd, reflecting the continued growth of their agribusinesses and the need to ensure the company has the leadership capacity and support in place as it pursues the emerging opportunities ahead.
New Zealand's role is not to compete with Indian growers, according to NZ Apples and Pears.
The potato industry is celebrating the success of two rising stars - James Blair, the 2026 Young Grower of the Year and runner-up and innovation award winner, Amber Davy.
Twenty-eight emerging leaders from across the horticulture sector spent two days last month learning valuable skills and connecting with industry experts.
There are five entrants in this year’s Young Horticulturist of the Year, competing in a series of technical, practical, business and leadership challenges.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…