Tuesday, 21 November 2017 12:55

Capture the value of grass

Written by  Peter Burke
David Stevens. David Stevens.

A big challenge New Zealand faces is capturing the value consumers place on grass-fed products, says NZ Grassland Association president Dr David Stevens, a senior scientist at AgResearch.

He says NZ needs to leverage its system more and capture the value at the high end of the market, and meet the criteria of sustainability in all its forms.

Some meat processing companies are already doing this, including Coastal Spring Lamb whose owner Richard Redmayne spoke at the conference. Coastal Spring Lamb and other companies are marketing high-quality, sustainably produced products to key high value markets.

Stevens says getting good pastures is critical to making these gains in the marketplace.

While a lot of research effort has gone into studying pasture species and management, and soil chemistry, a lot of discoveries remain to be made, he says.

In particular, he points to the study of ‘microbiome’ – what happens to microbes in the soil; such research is expensive, ‘blue sky’ and long term, but fundamental to making the next step.

The key to breakthroughs in this research is government funding, says Stevens. “The research funding that comes out of the industries is absolutely fantastic in taking the fundamental discovery and tailoring that up to the business – no problem,” Stevens told conference-goers.

“But while we have a government that thinks about total research spend rather than its own research spend, we are not going to put enough money into making breakthroughs.”

He says it’s important that farmers, the agribusiness sector and scientists work together and build a sense of community to ensure research meets the future needs of NZ. He noted that the dairy industry has the right structure to support its levy-paying farmers.

“The discussion groups DairyNZ runs give them a direct link to their farmers and issues can be quickly brought to the attention of scientists – as they used to be in the old MAF days.”

Stevens says the membership of Grasslands (900) is still strong, but they want to continue to build the links and fill the void left by dismembering MAF. He says much more progress was made before this happened than with the patchwork approach governments now have to funding agricultural science.

More like this

Grasslanz scoops top science award

The Government's plan to merge the seven crown institutes presents exciting possibilities for plant technology company Grasslanz Technology, says chief executive Megan Skiffington.

Featured

2026 fresh produce trends shaping Kiwi food culture

According to the latest Fresh Produce Trend Report from United Fresh, 2026 will be a year where fruit and vegetables are shaped by cost pressures, rapid digital adoption, and a renewed focus on wellbeing at home.

Editorial: Having a rural voice

OPINION: The past few weeks have been tough on farms across the North Island: floods and storms have caused damage and disruption to families and businesses.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Realpolitik!

OPINION: Meanwhile, red blooded Northland politician Matua Shane Jones has provided one of the most telling quotes of the year…

The Kiwi way

OPINION: This old mutt has been around for a few years now and it seems these ‘once in 100-year’ weather…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter