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Andrew Morrison.
Beef + Lamb NZ has the correct strategies in place to help the sector successfully navigate its way through the next couple of years, says chair Andrew Morrison.
“But it is going to require focus and there will be some hard decisions,” he warned.
“As an organisation, we are now trying to constantly look ahead at the challenges coming, do the research about those challenges and come up with strategies to influence the responses and outcomes to them.”
He claimed that BLNZ saw the potential rise of alternative proteins and released a major report last year… “before this new product and potential competition was on most NZer’s consciousness”.
“We are now doing research to understand the public’s perceptions of our sector, understand our environment footprint and measure our net carbon footprint.”
He says meat’s role in human diets is under scrutiny because of environmental and animal welfare concerns.
“But there is also growing demand for grass-fed, naturally raised beef and lamb which is what NZ produces. We are uniquely placed to capitalise on these growing trends and more strategically position our product in the market.”
Morrison says last year’s release of BLNZ’s environment strategy had been “invaluable” in engaging with the Government and other stakeholders about potential policy changes with respect to climate change, water and biodiversity. “For me, our Taste Pure Nature country-of-origin brand and the environment are the two most important pillars for our successfully positioning our sector going forward.”
Recent widespread autumn rain will have triggered the germination of subterranean clover seeds, and the resulting seedlings should be allowed to reach the 3–4 trifoliate leaf stage before grazing, says Beef+Lamb NZ.
A hub farm in each of Beef + Lamb NZ’s seven regions and more focus groups are being rolled out for the red meat sector this year.
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From 1 October, new livestock movement restrictions will be introduced in parts of Central Otago dealing with infected possums spreading bovine TB to livestock.
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The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards, providing the opportunity to honour both rising talent and industry stalwarts.
Award-winning boutique cheese company, Cranky Goat Ltd has gone into voluntary liquidation.
As an independent review of the National Pest Management Plan for TB finds the goal of complete eradication by 2055 is still valide, feedback is being sought on how to finish the job.
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