She's dreamin'!
OPINION: Your old mate suggests the demise of former Beef+Lamb NZ chair Andrew Morrison has done little to change that organisation’s poor understanding about how its farmers are really feeling.
Beef + Lamb NZ has the correct strategies in place to help the sector successfully navigate its way through the next couple of years, says chair Andrew Morrison.
“But it is going to require focus and there will be some hard decisions,” he warned.
“As an organisation, we are now trying to constantly look ahead at the challenges coming, do the research about those challenges and come up with strategies to influence the responses and outcomes to them.”
He claimed that BLNZ saw the potential rise of alternative proteins and released a major report last year… “before this new product and potential competition was on most NZer’s consciousness”.
“We are now doing research to understand the public’s perceptions of our sector, understand our environment footprint and measure our net carbon footprint.”
He says meat’s role in human diets is under scrutiny because of environmental and animal welfare concerns.
“But there is also growing demand for grass-fed, naturally raised beef and lamb which is what NZ produces. We are uniquely placed to capitalise on these growing trends and more strategically position our product in the market.”
Morrison says last year’s release of BLNZ’s environment strategy had been “invaluable” in engaging with the Government and other stakeholders about potential policy changes with respect to climate change, water and biodiversity. “For me, our Taste Pure Nature country-of-origin brand and the environment are the two most important pillars for our successfully positioning our sector going forward.”
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
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