She's dreamin'!
OPINION: Your old mate suggests the demise of former Beef+Lamb NZ chair Andrew Morrison has done little to change that organisation’s poor understanding about how its farmers are really feeling.
Beef + Lamb NZ has the correct strategies in place to help the sector successfully navigate its way through the next couple of years, says chair Andrew Morrison.
“But it is going to require focus and there will be some hard decisions,” he warned.
“As an organisation, we are now trying to constantly look ahead at the challenges coming, do the research about those challenges and come up with strategies to influence the responses and outcomes to them.”
He claimed that BLNZ saw the potential rise of alternative proteins and released a major report last year… “before this new product and potential competition was on most NZer’s consciousness”.
“We are now doing research to understand the public’s perceptions of our sector, understand our environment footprint and measure our net carbon footprint.”
He says meat’s role in human diets is under scrutiny because of environmental and animal welfare concerns.
“But there is also growing demand for grass-fed, naturally raised beef and lamb which is what NZ produces. We are uniquely placed to capitalise on these growing trends and more strategically position our product in the market.”
Morrison says last year’s release of BLNZ’s environment strategy had been “invaluable” in engaging with the Government and other stakeholders about potential policy changes with respect to climate change, water and biodiversity. “For me, our Taste Pure Nature country-of-origin brand and the environment are the two most important pillars for our successfully positioning our sector going forward.”
A governance group has been formed, following extensive sector consultation, to implement the recommendations from the Industry Working Group's (IWG) final report and is said to be forming a 'road map' for improving New Zealand's animal genetic gain system.
Free workshops focused on managing risk in sharefarming got underway last week.
Annual farmer gathering, the South Island Dairy Event (SIDE), is set to make history as it heads to Timaru for the first time.
Installing 400 solar panels at their Taranaki piggery and cropping operation will have significant environmental, financial and animal welfare benefits for the Stanley family.
WoolWorks, New Zealand’s largest wool-scouring company, has partnered with the Lions Club of Riverton to help raise money for much-needed repairs to the Southland town’s swimming pool.
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