Wednesday, 13 September 2023 13:25

She's dreamin'!

Written by The Hound

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OPINION: Your old mate suggests the demise of former Beef+Lamb NZ chair Andrew Morrison has done little to change that organisation’s poor understanding about how its farmers are really feeling.

According to new B+LNZ chair Kate Acland, its recent round of farmer feedback sessions – which media were banned from attending – allowed it to outline the “benefits it’s delivering farmer levypayers”.

She added that it was “disappointing” to hear that many farmers “question the value and purpose of B+LNZ”.

Acland claimed the answer was “better communication” from the levy-funded organisation to farmers about what it does on behalf of farmers.

The new B+LNZ chair will be hoping that farmer sentiment towards her organisation picks up soon or she and her fellow directors will find themselves in the same boat as the old Wool Board and voted out of existence at the next levy referendum.

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As Stuff notes, “It wasn’t the Playboy cover which caused offence. No, it was the back page which… featured an advert for a cigarette brand”.

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