Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
The ship is expected to reach Tokyo in early April before sailing onto Kobe. It is the first of 53 charter vessels Zespri will use this season to deliver around 145 million trays of Green, SunGold and RubyRed Kiwifruit to more than 50 countries.
This season’s charter programme will include three services to Northern Europe, seven to the Mediterranean, two to North America’s West Coast and 41 to Asia, with a further 73 million trays to be shipped using container services.
Zespri’s Jason Te Brake says that after a really challenging 2022 and a tough start to 2023 – given adverse weather events including Cyclone Gabrielle’s impact in Hawke’s Bay and Gisborne – the start of the new season represented a reset for the industry.
“Demand for our fruit remains strong, and with this season’s harvest ramping up over the coming weeks, we’ll soon move into main pack where the bulk of our fruit is harvested.”
“While Covid-19 caused significant shipping disruption in recent years, we’re expecting a more stable shipping environment this season, with better transit times delivering fruit to markets,” he says.
