Trade experts warn of US tariff risks to NZ exports
Two leading New Zealand trade experts warn that the 15% tariff slapped by the US shouldn't be taken lightly.
NEW ZEALAND'S middle-of-the-road 'space' in export markets has a potential three billion people, Trade Minister Tim Groser says.
"Our space in the market has not been always at the absolute top end. That's for Louis Vuitton and companies like that," he said at the recent opening of dairy-based manufacturing and marketing company New Image Group's new $10 million plant at Penrose, Auckland.
"It certainly isn't at the low end – it's that middle... [where] we do well, whether it is tourism, education or food and beverages. That's New Zealand's space and it's a very good space to be in.
"We now have through the extraordinary economic development occurring in emerging Asia, a middle class that is our market and it did not really exist in a meaningful way until recently.
"It is now about 500 million and all the projections tell us that as soon as 2030... that's going to be 3 billion people.
"That is our market; China is the single most important part of that. I am also very conscious of other great countries like India, Indonesia, Philippines – all of these other countries have a great future ahead of them."
Groser jointly opened the new plant with New Image executive chairman Graeme Clegg.
Among new capabilities of New Image's Penrose plant is HPP technology used to manufacture its new health drink called Col + colostrums to add to the company's range of colostrum-based health products
Bill and Michelle Burgess had an eye-opening realisation when they produced the same with fewer cows.
It was love that first led Leah Prankerd to dairying. Decades later, it's her passion for the industry keeping her there, supporting, and inspiring farmers across the region.
Rangitikei Rivers Catchment Collective (RRCC) chairperson Roger Dalrymple says farmers in his region are taking a national lead in water quality awareness and monitoring.
One young couple is proving farm ownership is still within reach for young Kiwis.
Greenlea Premier Meats managing director Anthony (Tony) Egan says receiving the officer of the New Zealand Order of Merit (ONZM) honour has been humbling.
Waikato dairy farmer Neil Bateup, made a companion of the New Zealand Order of Merit (CNZM) in the New Year 2026 Honours list, says he’s grateful for the award.

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