Zespri hits major milestone
Kiwifruit marketer Zespri says its kiwifruit has now reached more than 100 million households globally.
European consumption growth of 'non-staple' fruits like kiwifruit and branded premium apples represent good news for New Zealand's horticulture sector, says Rabobank’s senior fruit vegetable and floriculture analyst Cindy van Rijswick.
"Indeed, out of all southern hemisphere exporting countries, NZ is the best positioned to take advantage of this," she says.
"NZ has a good reputation for high-quality fruit, efficient growers and strong exporters."
This trend to premium products has also helped particularly strong growth in the berry sector (fresh and frozen), van Rijswick says. Significant growth is foreseen over the next five years.
The health attributes of berries and their versatility as an ingredient in smoothies and dairy products is also behind the upswing in demand, she says.
"We are also forecasting a revival in the demand for stone fruit," she says, driven by investment in new varieties, which is expected to ramp up demand for plums and peaches from fairly stagnant levels over recent years.
"Another high growth category is avocados; this is a global phenomenon, just like berries."
In contrast, Ms van Rijswick says, 'staple' fruits and fresh vegetables are expected to show stable and, in some cases, declining growth in the coming five years, as fresh-cut and frozen fruit and vegetables gain market share from the whole fresh and preserved categories due to their 'value' proposition.
Federated Farmers supports a review of the current genetic technology legislation but insists that a farmer’s right to either choose or reject it must be protected.
New Zealand’s top business leaders are urging the US Administration to review “unjustified and discriminatory tariffs” imposed on Kiwi exporters.
New tariffs imposed by President Donald Trump signal an uncertain future, but New Zealand farmers know how to adapt to changing conditions, says Auriga Martin, chief executive of Farm Focus.
A global trade war beckons, which is bad news for a small open economy like New Zealand, warns Mark Smith ASB senior economist.
Carterton's Awakare Farm has long stood as a place where family, tradition and innovation intersect.
Fonterra says the US continues to be an important market for New Zealand dairy and the co-op.
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