New Research Reveals How Kiwis Really Like Their Hot Chips
New nationwide research has revealed exactly how Kiwis like to enjoy hot chips, with a simple sprinkle of salt coming out on top.
The total value of the NZ potato industry now sits at $1.16 billion, a 58% growth rate since targets were set in 2013.
Potatoes New Zealand chief executive Chris Claridge says the result shows the immense value of the processing sector.
“55% of our locally grown potatoes produce fries and another 12% produce crisps. A strong domestic market for NZ processed potatoes underpins our industry and maintains our growers’ resilience,” Claridge says.
He says the findings from the report into European dumping released by the Ministry for Business, Innovation and Employment (MBIE) in May 2021 are disappointing for growers and the Potatoes NZ board.
MBIE found the confirmed dumping of imported potato fries into the New Zealand market were not of material threat to the local industry, which Claridge says signals to New Zealand importers and European exporters that the New Zealand government is leaving the gate open.
“The obvious risk here is a real material threat to our domestic potato processing market and our growers,” he says.
