Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Fonterra's 10,500 farmer shareholders got hit by a double whammy last week.
The co-op’s Global Dairy Trade (GDT) auction was down for the eight successive time and, worryingly, whole milk powder prices suffered a whopping drop of 10.8%.
And rubbing salt to the wound, Fonterra farmers learnt that the co-op will be paying more than a dollar extra for milk collected in Australia.
As owners of the co-op, Fonterra farmers are struggling to make ends meet: last season they received $4.40/kgMS for farmgate milk plus 20-30c/kgMS as a dividend.
This season, the co-op has opened with $5.25/kgMS and the current GDT trend suggests that opening price is now under immense pressure.
But across the ditch, where Fonterra operates 10 manufacturing sites and processes 1.7 billion litres of milk, the co-op is forking out $6.30/kgMS to Australian suppliers who don’t own shares in the co-op.
Fonterra is also forecasting an average closing farmgate milk price range of $6.60-$6.82/kgMS for the season.
For the hardworking Fonterra shareholder in New Zealand, this is hard to fathom. It doesn’t make sense for shareholders to pay more for milk outside NZ while struggling to keep their businesses afloat.
Sure, the dynamics of the Australian dairy industry are different from those of NZ. Unlike in NZ, Fonterra is not a price setter in Australia. It plays second fiddle to Murray Goulburn, the country’s largest processor and owned by farmers.
Fonterra – like Saputo, Lion Dairy and Parmalat – is a foreign-owned corporate fighting for local milk.
While Fonterra shareholders understand the need to pay the right price for milk overseas, the big question is whether they are getting the right returns.
It’s no secret that Fonterra’s Australian business has been struggling. While the co-op manufactures award-winning cheeses, spreads, yoghurts and dairy desserts brands, the returns are woeful.
This prompts the question, is Fonterra right by ploughing hundreds of millions of dollars into overseas milk pools?
In a good year, when the payout is $8.40/kgMS, Fonterra farmers may not pay too much attention to returns in overseas milk pools. But when the chips are down and farm balance sheets are turning redder by the week, farmers are questioning the wisdom of expanding overseas.
Fonterra’s first obligation is to its farmer shareholders in NZ. Australia may be a strategic business but if it is not performing and giving proper returns to shareholders, it may be time to rethink its existence.
There’s no point in Fonterra shareholders forking out more money to Australian farmers while they remain in doldrums.
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