Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
In 2011, the co-op joined meat processor Silver Fern Farms to launch Kotahi and a decade ago, Kotahi and Maersk embarked on a groundbreaking collaboration with the purpos of providing greater reliability to New Zealand's ocean logistics.
Ten years later the results are in: together the partnership has shipped 1.8 million TEU or 23 million tonnes of New Zealand cargo to market, the majority being primary industry exports including dairy, meat, seafood, horticulture and forestry, through some challenging conditions.
And last week, Kotahi and Maersk signed another 10-deal to keep moving $160 billion worth of products from NZ to around the world.
