Tuesday, 09 May 2017 10:34

Truth about milk

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The Australian dairy industry is joining the fight to clarify the meaning of the word ‘milk’.

Milk drinkers are increasingly switching to almond, soy, oat and rice alternatives, turning their backs on cow’s milk. But in a market that offers so many choices, what exactly constitutes milk? The labelling as ‘milk’ of plant-based milk alternatives is being disputed by Australian agricultural advocacy group Dairy Connect, which argues the products are confusing consumers. The push is backed by producers of camel, buffalo, sheep and goat milk, who agree the word ‘milk’ as applied to plant alternatives is misleading, deceptive and harmful to the dairy industry. Following a similar bill in the US, the NSW lobby group is calling for ‘truth in labelling’ to prevent companies from using the word.

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