Less hot air
OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.
It plans to launch new technology: 'plant-based 2.0' under the company's current plant-based milk brands as Silk NextMilk and So Delicious Wondermilk in the US, and Alpro Not Milk in Europe.
Danone says it wants to make key improvements to the taste and texture of its products so that they appeal to the majority of consumers who don't currently purchase plant-based milk beverages.
It points out that 60% of consumers are still not buying vegan milk products, the barrier being primarily product taste and product texture.
