Misguided campaign
OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is polluting the environment.
It plans to launch new technology: 'plant-based 2.0' under the company's current plant-based milk brands as Silk NextMilk and So Delicious Wondermilk in the US, and Alpro Not Milk in Europe.
Danone says it wants to make key improvements to the taste and texture of its products so that they appeal to the majority of consumers who don't currently purchase plant-based milk beverages.
It points out that 60% of consumers are still not buying vegan milk products, the barrier being primarily product taste and product texture.
