Thursday, 12 December 2019 08:46

Swedes bellyache about milk

Written by  Milking It

Sweden's milk war is now being played out on television.

Sit through any TV commercial break at almost any time in Sweden today, and you’re bound to see one of several  different  ads, each with a different set of characters but all following the same script: promoting real milk.

The ads, released by the Swedish dairy conglomerate Arla, are the latest escalation in the vicious, so-called milk war that has been raging for five years between Sweden’s powerful dairy industry and the virally popular Swedish oat milk brand Oatly. 

The war has played out on the national stage, in the form of lawsuits and attack ads, as a bitter struggle over market share and what it means to be Swedish in 2019.

More like this

Winning the war? BMSB in Georgia 2019

New Zealand Winegrowers (NZW) was part of a small delegation that recently visited the beautiful country of Georgia, in the Caucasus region between Europe and Asia.

Meaty matters for NZ

New moves are afoot, this month, to try to resolve the issue of tariff rate quotas (TRQs) which will threaten New Zealand sheepmeat exports to Europe when Britain leaves the European Union (EU) next year.

Featured

Water reforms come at a cost

The government’s new freshwater laws, signed off this week, have the potential to create significant unnecessary costs for ratepayers, farmers and entire communities, Federated Farmers says.

2020 harvest yields up

Final harvest data for wheat, barley and oats (milling/malting and feed) in 2020 show yields were up 17% overall across the six crops.

 

Difficult but the right call

DairyNZ chief executive Dr Tim Mackle says the joint decision three years ago to eradicate Mycoplamsa bovis was a difficult call.

Milking cluster milks runner-up award

DeLaval has come away with the runner up prize in this year’s Fieldays Online innovation competition with a new milking cluster that eliminates the need for conventional liner changes.

Glow worms to cows

Thomas Lundman's work focus has gone from tracking tiny critters in pitch black caves to looking after considerably larger animals in paddocks near Whakatane.

» Latest Print Issues Online

Milking It

A ticking timebomb?

There could be another dairy health scare brewing in China and this one starts in our backyard.

Please explain

Does anyone in the Government understand the essential role St John Ambulance has in our society?

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter