Thursday, 12 December 2019 08:46

Swedes bellyache about milk

Written by  Milking It

Sweden's milk war is now being played out on television.

Sit through any TV commercial break at almost any time in Sweden today, and you’re bound to see one of several  different  ads, each with a different set of characters but all following the same script: promoting real milk.

The ads, released by the Swedish dairy conglomerate Arla, are the latest escalation in the vicious, so-called milk war that has been raging for five years between Sweden’s powerful dairy industry and the virally popular Swedish oat milk brand Oatly. 

The war has played out on the national stage, in the form of lawsuits and attack ads, as a bitter struggle over market share and what it means to be Swedish in 2019.

More like this

EU tractor sales hit the brakes

According to numbers sourced from national authorities, 151,800 tractors were registered across Europe in 2023, of which 26,200 tractors (17%) were 37kW (50 hp) and under and 131,900 (83%) were 38kW and above.

Papal visit

OPINION: European farmers are going to extreme lengths to have their message heard.

Farmer fury

OPINION: Farmer protests have swept Europe in recent weeks.

NZPork wants curbs on imports

New Zealand’s pork sector is calling for a ban on pork imported from countries with African Swine Fever (ASF) until New Zealand has assurance that robust biosecurity protocols are in place in those nations impacted by the disease.

Featured

Nichol is new PGW chair

A day after the ouster of PGG Wrightson’s chair and his deputy, the listed rural trader’s board has appointed John Nichol as the new independent chair.

Fieldays to rebuild Mystery Creek services building

The iconic services building at National Fieldays' Mystery Creek site will be demolished to make way for a "contemporary replacement that better serves the needs of both the community and event organisers," says board chair Jenni Vernon.

National

Machinery & Products

New McHale terra drive axle option

Well-known for its Fusion baler wrapper combination, Irish manufacturer McHale has launched an interesting option at the recent Irish Ploughing…

Amazone unveils flagship spreader

With the price of fertiliser still significantly higher than 2024, there is an increased onus on ensuring its spread accurately at…

» Latest Print Issues Online

Milking It

Fonterra vote

OPINION: Voting is underway for Fonterra’s divestment proposal, with shareholders deciding whether or not sell its consumer brands business.

Follow the police beat

OPINION: Politicians and Wellington bureaucrats should take a leaf out of the book of Canterbury District Police Commander Superintendent Tony Hill.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter