Canterbury milk processor Synlait has canned production of reusable stainless-steel bottles for its Synlait branded fresh milk.
The listed milk processor launched Synlait Swappa Bottle one year ago in a trial involving two supermarkets in Christchurch.
The pilot was allegedly “very successful” but Synlait says it has made the difficult decision to cease production of the bottle. A significant investment was needed to take Swappa Bottle from a pilot product to a nationwide proposition, and the economics to do this did not stack up, says Synlait.