Painting the cow red
OPINION: How do you get people to stop drinking milk and switch to foods like fruit, vegetables, nuts and grains?
“Spineless leadership at the helm of our largest media outfit makes all Kiwis poorer, not least NZME shareholders,” says Jonathan Ayling, chief executive of the FSU. NZME, the Herald’s owner, offered an advertising package to Hobson’s Pledge, signed off on the ads, and submitted their invoice for payment. FSU says, a few would-be-censors bang their intolerance drum, and the board and management get spooked.
NZME is a publicly-listed private company. They ultimately have the right to reject advertising. But some shareholders are questioning as to why good money is being rejected on ideological grounds.
