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A North-Canterbury company lauded for its ethical and environmentally friendly dairying has gone into liquidation.
Milking on the Moove Ltd, which traded as Happy Cow Milk Company, was placed in liquidation by shareholders on May 14. Founder Glen Herud, now trying to refine and resurrect his business model, is gutted and has promised creditors he will personally repay them. Herud started Happy Cow at Ohoka, North Canterbury, as an alternative model to intensive dairying. Calves were kept with their mothers for up to 15 weeks and a mobile milker reduced the effluent burden by milking cows in-paddock.
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