Chinese strategy
OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.
According to its website, ODH has ceased its retail operations. The website says a farmer log-in feature is still alive but it doesn’t seem to be working.
In early 2021, ODH – made up of a small group of North Island organic farmers – launched a new dairy brand, hopeful that one day it would become a household name. Called ‘Ours Truly’, its first product is ‘A3’ – fresh, full cream milk, delivered via door-to- door subscription. It seems this strategy has backfired.
ODH collects milk daily from its farmer base, stretching from Northland to Wairarapa. About 20% of the milk is turned into milk powders and nutritional products, which are processed at Waikato Innovation Park in Ruakura. These were generally exported to Australia and Asia.
Fonterra paid its organic suppliers a record $10.80/ kgMS last season.
