Tuesday, 08 May 2018 12:37

Oat deer!

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Vegan oat milk is so popular in the US that coffee shops are running out of stock.

Oat milk marketer Oatly Inc is pressing its suppliers to raise production by 50% in the next few months to meet demand. A growing preference for plant-based ‘milk’ appears to be driving the changes. Data from earlier this year show almost 33% of UK consumers aim to quit cow milk in 2018. And 50% of US dairy consumers say they plan to buy vegan milk.

 
 
 

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