According to Dairy Australia, Australians are switching from lower fat options thanks to research suggesting higher fat content dairy products are no worse for heart health.
Full cream milk is now dominating sales at 71% of the Australian milk market – a 10% jump in popularity over 10 years, according to the industry body’s latest supermarket sales data.
“What is driving that is a realisation that full fat dairy milk is not bad for you,” says Dairy Australia.
A decade ago, full fat dairy products were associated with weight gain, heart disease, high cholesterol and chronic illnesses.
But these misconceptions around full fat dairy products have been debunked.
