Wednesday, 15 April 2015 16:27

Change for the sake of change?

Written by 

Fonterra has wisely decided to stall the expensive rebrand of RD1 to Farm Source.

The proposed new shareholder loyalty programme will go ahead as planned, but rebranding of the stores and milk tankers and other such changes to the ‘paint job’ are on hold until the payout recovers.

At the recent South Island field days the new Farm Source brand had replaced the RD1 nameplate, but compared to the bright orange and green livery of RD1, the new branding was almost invisible.  

More like this

Editorial: Well Done, Miles!

OPINION: In 2018, when Fonterra’s board tapped Miles Hurrell to step in as interim chief executive, the co-operative was in the doldrums.

Next CEO

OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?

Media Obsession

OPINION: The mainstream media's obsession with (sleazy) 'tabloid' issues were to the fore at Fonterra's recent media conference to discuss its interim results.

Featured

Luxon Reveals Updated Ministerial Lineup

Prime Minister Christopher Luxon has announced changes to the ministerial lineup, including a new Minister for the Environment and a new Associate Agriculture Minister.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Next CEO

OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?

Fuel Crisis

OPINION: Governments all over the world are dealing with the fuel crisis.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter