The app can be used in the cowshed or pasture to immediately record animal events, then transfer the data to the dairy farm management system, where more extensive observations and analysis of the herd are made.
It is cloud-based, so it can be used without a network connection. Any data collected will be stored in the cloud database when the device is reconnected to the internet. SimplyCow can then be connected to an existing herd recording software via an interface. The app can be used to store information on areas such as for animal breeding, milk production development and monitoring animal health.
The biggest benefits are said to be animal event recording, task list creation and the possibility to monitor milk yields, making it easy to have all such information in one place. With the task lists function, users can schedule recurring routines such as vaccinations or parasite treatments, while the milk recordig area of the app stores milk yields and related milk sample data. By recording insemination and mating information, users, particularly those running pedigree cattle, can keep track of information on sires' dams and progeny.