increase font size
Sam Whitelock.
Massey Ferguson says the rugby union icon Sam Whitelock will be its brand ambassador for New Zealand.
The All Blacks and Crusaders lock shares the same values and passion for agriculture as the iconic farm machinery brand, says MF, and he will be their face of 2019, featuring year-long in media advertising and promotional events.
“We’re delighted to be partnering with Sam who is a bona-fide champion on the field,” says AGCO NZ manager Peter Scott.
“He has an impressive track record and is highly regarded off the playing field for his strong interest in farming and the rural community.”
Whitelock last year led the Crusaders to titles in the Super Rugby competition and on the world stage he has played at least 100 tests for the All Blacks since his debut in 2010.
He is the youngest Kiwi ever to have played in 100 tests and is the fastest player ever to reach 100 international appearances; he played in the winning 2011 and 2015 Rugby World Cup teams and was the NZ Rugby Player of the Year in 2017.
A third-generation dairy farmer from Manawatu, Whitelock has farming in his blood, Scott says.
“This connection Whitelock has with the land and his lead-by-example mentality makes him a perfect ambassador for Massey Ferguson.”
>Whitelock is involved in Farm Strong, the not-for-profit group helping farmers with skills and resources needed to live well and keep well.
“We find Sam’s work with Farm Strong particularly admirable,” says Scott. “At Massey Ferguson and at AGCO more broadly, we believe in integrity, respect and team spirit — something we see Sam display on and off the field.”
AGCO has released details of the new SB.1436DB small square, or conventional baler, that rather unconventionally, produces two rows of bales per field pass, so doubling the output over a traditional single baler producing 14-by-18-inch bales.
Japanese agricultural equipment maker Kubota will have its stamp on the home jersey for the Hurricanes.
Recently launched to complement the existing DM 8612 TL and DM 9614 TL machines, Massey Ferguson has added the heavy-duty 9614 TL and 10114 TL butterfly mowers to its DM range, with working widths of 9.6m and 10.1m respectively.
As a sign of the times, a sharp downturn in the global demand for tractors and machinery has seen some of the global players announcing lacklustre half yearly results.
Massey Ferguson has announced the launch of the new MF 9S Series, which includes six models with powers from 285hp to 425hp.
DairyNZ chief executive Campbell Parker says the industry-good organisation is proud to be an ongoing industry partner of the New Zealand Dairy Industry Awards, providing judging expertise and facilitating field days.
A major floodway infrastructure upgrade has been completed in Edgecumbe, providing enhanced flood protection and resilience for the local community.
Rural retailer Ruralco says it has made a $10,000 donation to the Mid Canterbury Rural Support Trust (MCRST) following the Ruralco Golf Classic held last month.
According to a new farmer survey, many farmers are rejecting New Zealand’s current ruminant methane strategy.
As the New Zealand Dairy Industry Awards night unfolded, it became evident that Waikato’s Thomas and Fiona Langford were the frontrunners for the biggest prize of the night – the 2025 Share Farmers of the Year award.
New Zealand’s dairy sector cannot expect India to be a market for all its dairy products.
OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where…
OPINION: The Advertising Standards Authority’s 2024 report revealed that not only is social media rotting our brains, it is also…
