increase font size
Sam Whitelock.
Massey Ferguson says the rugby union icon Sam Whitelock will be its brand ambassador for New Zealand.
The All Blacks and Crusaders lock shares the same values and passion for agriculture as the iconic farm machinery brand, says MF, and he will be their face of 2019, featuring year-long in media advertising and promotional events.
“We’re delighted to be partnering with Sam who is a bona-fide champion on the field,” says AGCO NZ manager Peter Scott.
“He has an impressive track record and is highly regarded off the playing field for his strong interest in farming and the rural community.”
Whitelock last year led the Crusaders to titles in the Super Rugby competition and on the world stage he has played at least 100 tests for the All Blacks since his debut in 2010.
He is the youngest Kiwi ever to have played in 100 tests and is the fastest player ever to reach 100 international appearances; he played in the winning 2011 and 2015 Rugby World Cup teams and was the NZ Rugby Player of the Year in 2017.
A third-generation dairy farmer from Manawatu, Whitelock has farming in his blood, Scott says.
“This connection Whitelock has with the land and his lead-by-example mentality makes him a perfect ambassador for Massey Ferguson.”
>Whitelock is involved in Farm Strong, the not-for-profit group helping farmers with skills and resources needed to live well and keep well.
“We find Sam’s work with Farm Strong particularly admirable,” says Scott. “At Massey Ferguson and at AGCO more broadly, we believe in integrity, respect and team spirit — something we see Sam display on and off the field.”
Massey Ferguson has announced the introduction of the MF 5M Series, offered over six horsepower steps from 95 maximum hp, to a new 145hp model, with 14 unique variants depending on the cab and transmission type.
The drawn out separation of global giant AGCO and its Indian partner TAFE seems to be ending.
The challenges of high-performance sport and farming are not as dissimilar as they may first appear.
It seems that tractor manufacturers will go to great efforts to promote the versatility and durability of their offerings, a recent example being a Massey Ferguson with an 8S tractor entered into the Morocco Desert Challenge.
AGCO has released details of the new SB.1436DB small square, or conventional baler, that rather unconventionally, produces two rows of bales per field pass, so doubling the output over a traditional single baler producing 14-by-18-inch bales.
A landmark New Zealand trial has confirmed what many farmers have long suspected - that strategic spring nitrogen use not only boosts pasture growth but delivers measurable gains in lamb growth and ewe condition.
It was recently announced that former MP and Southland farmer Eric Roy has stepped down of New Zealand Pork after seven years. Leo Argent talks with Eric about his time at the organisation and what the future may hold.
It's critical that the horticulture sector works together as part of a goal to double the sector’s exports by 2035.
RaboResearch, the research arm of specialist agriculture industry banker Rabobank, sees positives for the Alliance Group in its proposed majority-stake sale to Ireland's Dawn Meats.
The ACT Party's call for a better deal on the Paris Agreement on climate change is being backed by farmer organisations.
A 50% tariff slapped by the US on goods from India last month has opened an opportunity for New Zealand wool carpets exports to North America.
OPINION: Westland Milk may have won the contract to supply butter to Costco NZ but Open Country Dairy is having…
OPINION: The Gene Technology Bill has divided the farming community with strong arguments on both the pros and cons of…
