New MF tractor series launched
Massey Ferguson has announced the launch of the new MF 9S Series, which includes six models with powers from 285hp to 425hp.
Massey Ferguson says the rugby union icon Sam Whitelock will be its brand ambassador for New Zealand.
The All Blacks and Crusaders lock shares the same values and passion for agriculture as the iconic farm machinery brand, says MF, and he will be their face of 2019, featuring year-long in media advertising and promotional events.
“We’re delighted to be partnering with Sam who is a bona-fide champion on the field,” says AGCO NZ manager Peter Scott.
“He has an impressive track record and is highly regarded off the playing field for his strong interest in farming and the rural community.”
Whitelock last year led the Crusaders to titles in the Super Rugby competition and on the world stage he has played at least 100 tests for the All Blacks since his debut in 2010.
He is the youngest Kiwi ever to have played in 100 tests and is the fastest player ever to reach 100 international appearances; he played in the winning 2011 and 2015 Rugby World Cup teams and was the NZ Rugby Player of the Year in 2017.
A third-generation dairy farmer from Manawatu, Whitelock has farming in his blood, Scott says.
“This connection Whitelock has with the land and his lead-by-example mentality makes him a perfect ambassador for Massey Ferguson.”
>Whitelock is involved in Farm Strong, the not-for-profit group helping farmers with skills and resources needed to live well and keep well.
“We find Sam’s work with Farm Strong particularly admirable,” says Scott. “At Massey Ferguson and at AGCO more broadly, we believe in integrity, respect and team spirit — something we see Sam display on and off the field.”
Analysis by Dunedin-based Techion New Zealand shows the cost of undetected drench resistance in sheep has exploded to an estimated $98 million a year.
Shipping disruption caused by Houthi rebels in the Red Sea has so far not impacted fertiliser prices or supply on farm.
The opportunity to spend more time on farm while providing a dedicated service for shareholders attracted new environmental manager Ben Howden to work for Waimakariri Irrigation Limited (WIL).
Federated Farmers claims that the Otago Regional Council is charging ahead unnecessarily with piling more regulation on rural communities.
Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand for their products.
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