The plant makes the NH T4F/N/V series, TK crawler tractor and the T4, TD5 and T5 ranges.
“We look forward to welcoming New Holland customers to the home of specialty and mid-range tractor production here at Jesi,” said Carlo Lambro, brand president of New Holland Agriculture. “Our commitment to specialty farming is of growing global importance.” NH refers to “outstanding work going on at the Jesi plant”.
The customer centre is 800m2 in area, adorned with “striking” New Holland prints, and equipped with a 50-seat conference room, mezzanine lounge, meeting room and shop.
An indoor display area showcases Jesi’s current production: T4, T4F, TD5, T5 models are all present.
The customer centre will open to the public this year and many customer visits is scheduled. NH also has customer centres at Basildon, UK, and Zedelgem, Belgium.
Jesi made tractor components when it opened in 1977 and in 1986 made its first tractors. Now it employs 880 people, covers 64,000m2 and has made 650,000 tractors.
At least 10,000 different machine configurations are possible.
The plant uses the most advanced technology available to improve manufacturing. Skids that transport each tractor along the assembly line can be raised or lowered to a height that best suits a worker. The cab line rotates the cabs to an angle for operators.
Robotic painting technology allows use of 200 different finish programmes.
Every driveline and cab undergoes simulated testing for shock loading and vibration. Extensive tests are done to hydraulics, engine, transmission, steering, brakes, differential lock and linkages of every tractor.
Each day two tractors are tested from the customers’ point of view, with feedback directly used to improve future production.
New Holland is imported in New Zealand by C B Norwood Distributors Ltd.
www.newholland.co.nz
