Markets resilient, farmers hopeful
OPINION: The global dairy market continues to show resilience, and farmers remain cautiously optimistic as we move into the latter half of 2025.
With last year’s record dairy payout underpinning rural confidence, it’s no surprise 2014 was a record for new tractor deliveries nationwide.
With around 4000 units sold, dealers and importers were smiling and lots of farmers got rid of their old clunkers.
The mighty Waikato, dairy dependent, held top position with at least 600 registrations of over-40hp units delivered to farmers and contractors.
Case IH New Zealand recently celebrated near Hamilton its achievement of being the leading tractor brand in Waikato – at least 150 units sold by dealers in Cambridge, Otorohanga, Paeroa and Huntly.
Awards were presented to the dealer principals, and sales, parts and service teams were recognised for their tremendous efforts.
Case IH operations manager for NZ, Tim Fanning, says it’s a great feeling to get first position in a market where the competition is fierce.
“We know we have great products, but without the help of great people at our dealerships, and the best backup, you can’t be
a market leader,” he told Rural News.
Fanning also thanked the farmers and contractors who supported the brand and its dealerships, “for their support in helping us reach this milestone”.
Asked how 2015 was shaping up, he noted, “this looks like it will be another solid year for tractor sales, as the long term outlook keeps confidence high”.
Tel. 0800 CASEIH
