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India accounted for around 36% of the estimated 2.5 million tractors sold worldwide last year.
While the average size of a tractor in India is much smaller than in Europe or North America, the market is booming, with a record 915,474 tractors sold last year – five times greater than the Western European and three times larger than North American markets.
In numerical terms, India accounted for around 36% of the estimated 2.5 million tractors sold worldwide last year.
Indeed, the 2023 figures were not only higher than the 900,000 tractors sold in 2021 and 2022, but a huge increase on the 700,000 units five years ago.
Building more than 150,000 tractors at its factories every year, Mahindra is the market leader, followed by another big player called Tafe and numerous other brands including Escorts, Farmer, and Sonalika. The Indian tractor market is also supplied by companies BCS, Argo with its McCormick and Landini brands, John Deere, New Holland, and SDF.
With an agricultural area of over 200 million hectares (140 million hectares cultivated and more than half irrigated), compared to New Zealand that has 13.8 million hectares (53.4% of total area) under agricultural use, the value of the Indian tractor and equipment market is expected to exceed €15 billion by 2025, rising from €11 billion in 2020.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
Ashburton cropping and dairy farmer Matthew Paton has been elected to the board of rural services company, Ruralco.
The global agricultural landscape has entered a new phase where geopolitics – not only traditional market forces – will dictate agricultural trade flows, prices, and production decisions.
National Lamb Day is set to return in 2026 with organisers saying the celebrations will be bigger than ever.
Fonterra has dropped its forecast milk price mid-point by 50c as a surge in global milk production is putting downward pressure on commodity prices.
The chance of a $10-plus milk price for this season appears to be depleting.
Keep focused on things that can be controlled on farm.
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