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India accounted for around 36% of the estimated 2.5 million tractors sold worldwide last year.
While the average size of a tractor in India is much smaller than in Europe or North America, the market is booming, with a record 915,474 tractors sold last year – five times greater than the Western European and three times larger than North American markets.
In numerical terms, India accounted for around 36% of the estimated 2.5 million tractors sold worldwide last year.
Indeed, the 2023 figures were not only higher than the 900,000 tractors sold in 2021 and 2022, but a huge increase on the 700,000 units five years ago.
Building more than 150,000 tractors at its factories every year, Mahindra is the market leader, followed by another big player called Tafe and numerous other brands including Escorts, Farmer, and Sonalika. The Indian tractor market is also supplied by companies BCS, Argo with its McCormick and Landini brands, John Deere, New Holland, and SDF.
With an agricultural area of over 200 million hectares (140 million hectares cultivated and more than half irrigated), compared to New Zealand that has 13.8 million hectares (53.4% of total area) under agricultural use, the value of the Indian tractor and equipment market is expected to exceed €15 billion by 2025, rising from €11 billion in 2020.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
New Zealand Young Farmers (NZYF) has launched a new initiative designed to make it easier for employers to support their young team members by covering their NZYF membership.
Sheep infant nutrition maker Blue River Dairy is hoping to use its success in China as a springboard into other markets in future.
Plentiful milk supplies from key producer countries are weighing down global dairy prices.
The recent windstorm that cut power to dairy farms across Southland for days has taught farmers one lesson – keep a generator handy on each farm.
The effects of the big windstorm of late October will be felt in lost production in coming weeks as repair crews work through the backlog of toppled irrigation pivots, says Culverden dairy farmer Fran Gunn.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
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