Friday, 17 March 2017 08:41

Virtual farm tour wins prize for Fonterra

Written by 
Fonterra’s trade stand at the Gulfood Innovation Awards in Dubai. Fonterra’s trade stand at the Gulfood Innovation Awards in Dubai.

Fonterra’s trade stand at the world’s largest food show won a top innovation award.

On the stand were NZMP (dairy ingredients) and Anchor Food Professionals (foodservice brands).

The Gulfood Innovation Awards in Dubai are made for new and improved products and technologies among those shown by 5000 food, beverage and hospitality companies that exhibit.

Fonterra general manager Middle East for NZMP, Santiago Aon, says the co-op brought “the Fonterra experience alive” for visitors to the stand, for example, by the Fonterra “virtual reality experience”.

Wearing a headset, site visitors get to see a 360° “virtual Fonterra world, following the journey of NZ dairy from its origin onfarm to the shipping of NZMP ingredients to overseas markets”.

Aon says NZMP’s use of virtual reality technology, only now entering the mainstream as a communications tool, brings the Fonterra dairy story to life.

“This expands the way we connect with our customers and lets them see how NZMP turns milk into dairy products, deepening their insights into the origins of the products they buy from us.”

Also, at NZMP’s Virtual Store customers can create a virtual product to meet their specifications by selecting certain ingredients, packaging styles and label images.

Fonterra won the Gulfood award for its new stand, its first standalone site at the event, after 40 years partnering with Middle East and African food and beverage manufacturers.

“Gulfood… showcases Fonterra’s ‘New Zealand advantage’ – our market-leading, grass-fed dairy expertise and food safety and quality.”

Anchor Food Professionals, on the site for the first time, exhibited its foodservice brand’s product innovations.

The 5000 exhibitors from 120 countries attracted 90,000 food professionals from 150 countries over five days.

More like this

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

Editorial: A new era for two co-ops

OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.

Should co-op sell its consumer brands?

OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.

Featured

'One more push' to eliminate FE

Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

National

Machinery & Products

New McHale terra drive axle option

Well-known for its Fusion baler wrapper combination, Irish manufacturer McHale has launched an interesting option at the recent Irish Ploughing…

Amazone unveils flagship spreader

With the price of fertiliser still significantly higher than 2024, there is an increased onus on ensuring its spread accurately at…

» Latest Print Issues Online

Milking It

Tough times

OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.

MSA triumph

OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter