Friday, 17 March 2017 08:41

Virtual farm tour wins prize for Fonterra

Written by 
Fonterra’s trade stand at the Gulfood Innovation Awards in Dubai. Fonterra’s trade stand at the Gulfood Innovation Awards in Dubai.

Fonterra’s trade stand at the world’s largest food show won a top innovation award.

On the stand were NZMP (dairy ingredients) and Anchor Food Professionals (foodservice brands).

The Gulfood Innovation Awards in Dubai are made for new and improved products and technologies among those shown by 5000 food, beverage and hospitality companies that exhibit.

Fonterra general manager Middle East for NZMP, Santiago Aon, says the co-op brought “the Fonterra experience alive” for visitors to the stand, for example, by the Fonterra “virtual reality experience”.

Wearing a headset, site visitors get to see a 360° “virtual Fonterra world, following the journey of NZ dairy from its origin onfarm to the shipping of NZMP ingredients to overseas markets”.

Aon says NZMP’s use of virtual reality technology, only now entering the mainstream as a communications tool, brings the Fonterra dairy story to life.

“This expands the way we connect with our customers and lets them see how NZMP turns milk into dairy products, deepening their insights into the origins of the products they buy from us.”

Also, at NZMP’s Virtual Store customers can create a virtual product to meet their specifications by selecting certain ingredients, packaging styles and label images.

Fonterra won the Gulfood award for its new stand, its first standalone site at the event, after 40 years partnering with Middle East and African food and beverage manufacturers.

“Gulfood… showcases Fonterra’s ‘New Zealand advantage’ – our market-leading, grass-fed dairy expertise and food safety and quality.”

Anchor Food Professionals, on the site for the first time, exhibited its foodservice brand’s product innovations.

The 5000 exhibitors from 120 countries attracted 90,000 food professionals from 150 countries over five days.

More like this

Aussie farmers get A$8.60/kgMS as opening milk price

Australian dairy farmers supplying Fonterra are getting an opening weighted average milk price of A$8.60/kgMS for the new season or around NZ$9.26/kgMS -  NZ74c less than New Zealand suppliers, based on the current exchange rate.

Featured

LIC Space folds for good

Farmer co-operative LIC has closed its satellite-backed pasture measurement platform – Space.

Editorial: Time for common sense

OPINION: The case of four Canterbury high country stations facing costly and complex consent hearing processes highlights the dilemma facing the farming sector as the country transitions into a replacement for the Resource Management Act (RMA).

National

DairyNZ Farmers Forum underway

Over 300 farmers and rural professionals have gathered in Hamilton for the first DairyNZ Farmers Forum for this year.

Machinery & Products

Shearing legend hooked on CanAm

Sir David Fagan, world-renowned competitive sheep shearer with 642 shearing titles worldwide and a knighthood to his name, now runs…

50 years of tractor pull

This year, the Fieldays Tractor Pull, in association with PTS Logistics, mark a major milestone – 50 years of crowd-thrilling…

The Wrangler's birthday bash

It's the Wrangler Limited’s 30th birthday and to celebrate the milestone a prototype of the E Series Wrangler - a…

» Latest Print Issues Online

Milking It

Free speech

OPINION: The Free Speech Union is taking this one too far.

Drug survey

OPINION: New national data from The Drug Detection Agency (TDDA), a leading workplace drug tester, shows methamphetamine (meth) use is…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter