Tuesday, 11 April 2017 13:55

Traceable formula a first for NZ

Written by 
Willem, 14 months old, waits while mum Emma scans her can of Annum. Willem, 14 months old, waits while mum Emma scans her can of Annum.

Fonterra has released its first batch of traceability-coded cans of Anmum infant formula in New Zealand.

The codes allow consumers to track and trace ingredients and products electronically throughout Fonterra, from the raw milk source on farm through to retail stores.

Unique to each can, the code connects consumers via a mobile phone app to a web page with information which verifies the authenticity of the product and its batch number. Consumers can also scan their can any time after purchase for an update on the product.

The co-op’s marketing manager Anmum, Teresa Smyth, says as a mother of twins, knowing exactly where the product comes from gives her confidence to buy it and feed it to her children.

“By scanning the QR code to trace the product’s journey, consumers can be assured of quality and safety.”

The co-op’s general manager trust in source, Tim Kirk, says it expects to have total electronic traceability to world-class standards by 2020.

“In attaining total electronic traceability we have broken down the job into achievable steps. By the end of this year, 90% of our plants globally will have traceability data electronically connected, with the remaining 10% to be completed in 2018-19.

The aim is electronic traceability for all milk starting from the supplying farm.

More like this

A great outcome - Hurrell

Fonterra chief executive Miles Hurrell says the sale of the co-op’s consumer and associated businesses to Lactalis represents a great outcome for the co-op.

Cynical politics

OPINION: There is zero chance that someone who joined Fonterra as a lobbyist, then served as a general manager of Fonterra's nutrient management programme, and sat on the board of Export NZ, a division of lobbyist group Business New Zealand, doesn't understand that local butter (and milk and cheese) prices are set by the international commodity price.

Featured

A great outcome - Hurrell

Fonterra chief executive Miles Hurrell says the sale of the co-op’s consumer and associated businesses to Lactalis represents a great outcome for the co-op.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Dreams aren't plans

OPINION: Milking It reckons if you're National, looking at recent polls, the dream scenario is that the elusive economic recovery…

Fatberg

OPINION: Sydney has a $12 million milk disposal problem.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter