US remains important market - Fonterra
Fonterra says the US continues to be an important market for New Zealand dairy and the co-op.
Fonterra has released its first batch of traceability-coded cans of Anmum infant formula in New Zealand.
The codes allow consumers to track and trace ingredients and products electronically throughout Fonterra, from the raw milk source on farm through to retail stores.
Unique to each can, the code connects consumers via a mobile phone app to a web page with information which verifies the authenticity of the product and its batch number. Consumers can also scan their can any time after purchase for an update on the product.
The co-op’s marketing manager Anmum, Teresa Smyth, says as a mother of twins, knowing exactly where the product comes from gives her confidence to buy it and feed it to her children.
“By scanning the QR code to trace the product’s journey, consumers can be assured of quality and safety.”
The co-op’s general manager trust in source, Tim Kirk, says it expects to have total electronic traceability to world-class standards by 2020.
“In attaining total electronic traceability we have broken down the job into achievable steps. By the end of this year, 90% of our plants globally will have traceability data electronically connected, with the remaining 10% to be completed in 2018-19.
The aim is electronic traceability for all milk starting from the supplying farm.
Federated Farmers supports a review of the current genetic technology legislation but insists that a farmer’s right to either choose or reject it must be protected.
New Zealand’s top business leaders are urging the US Administration to review “unjustified and discriminatory tariffs” imposed on Kiwi exporters.
New tariffs imposed by President Donald Trump signal an uncertain future, but New Zealand farmers know how to adapt to changing conditions, says Auriga Martin, chief executive of Farm Focus.
A global trade war beckons, which is bad news for a small open economy like New Zealand, warns Mark Smith ASB senior economist.
Carterton's Awakare Farm has long stood as a place where family, tradition and innovation intersect.
Fonterra says the US continues to be an important market for New Zealand dairy and the co-op.
OPINION: Is it the beginning of the end for Greenpeace?
OPINION: The good times felt across the dairy sector weren't lost at last week's Beef + Lamb NZ annual meeting.