Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Fonterra was beaten by Tatua and Westland Milk in the 2014-15 season.
Wilson told Fonterra's annual meeting yesterday that he was "a reasonably competitive person".
"And while there are some exceptional achievements within your co-op over the past year, the reality is we did come third in the co-op payout stakes, and on the odd occasion we did not do a good enough job of communicating a clear message to you," he says.
"I can assure you that I don't like this any more than you do. Your co-op is in good shape, with investments delivering increased value for your milk faster, and solutions being provided more than ever, to you and me as farmers.
"But we still have work to do before we achieve the high expectations we all have for our co-op."
