Wednesday, 26 April 2017 07:55

Tankers get a milky makeover

Written by 
Fonterra tanker in new colours. Fonterra tanker in new colours.

Some Fonterra milk tankers will soon be showing off a new livery.

Thirty-eight tankers and truck units are getting a new Milk for Schools look as the scheme heads for its fourth anniversary in May. Basketballs, books and backpacks are among items appearing in the new branding.

“Our tanker team daily transports milk to our Waitoa UHT site to be packed and sent to 70% of primary schools,” says Fonterra’s general manager community programmes Chris Ward. [The scheme] provides dairy nutrition to 140,000 kids every school day, yet many Kiwis don’t know that it’s social giving... by the co-op’s farmers.”

Fonterra’s general manager of national transport and logistics Barry McColl says Fonterra’s tankers are among the most recognisable vehicles on NZ roads, so they have an important role.  

“Fonterra’s tankers drive 95 million kilometres a year.... What’s on them reflects what we stand for as a cooperative and what’s important to our farmers.

“Milk for Schools represents our commitment to the health and wellbeing of the next generation, while the new branding helps our tanker team understand the critical part they play in the process.”

The Te Awamutu tanker drivers will be the first to take the rebranded tankers out.

More like this

Featured

Farmers urged not to be complacent about TB

New Zealand's TBfree programme has made great progress in reducing the impact of the disease on livestock herds, but there’s still a long way to go, according to Beef+Lamb NZ.

Editorial: Making wool great again

OPINION: Otago farmer and NZ First MP Mark Patterson is humble about the role that he’s played in mandating government agencies to use wool wherever possible in new and refurbished buildings.

National

Lame stories from a country vet

Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s…

Machinery & Products

Amazone extends hoe range

With many European manufacturers releasing mechanical weeding systems to counter the backlash around the use and possible banning of agrochemicals,…

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

» Latest Print Issues Online

Milking It

Greenpeace a charity?

OPINION: Should Greenpeace be stripped of their charitable status? Farmers say yes.

Synlait's back

OPINION: After years of financial turmoil, Canterbury milk processor Synlait is now back in business.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter