Wednesday, 26 April 2017 07:55

Tankers get a milky makeover

Written by 
Fonterra tanker in new colours. Fonterra tanker in new colours.

Some Fonterra milk tankers will soon be showing off a new livery.

Thirty-eight tankers and truck units are getting a new Milk for Schools look as the scheme heads for its fourth anniversary in May. Basketballs, books and backpacks are among items appearing in the new branding.

“Our tanker team daily transports milk to our Waitoa UHT site to be packed and sent to 70% of primary schools,” says Fonterra’s general manager community programmes Chris Ward. [The scheme] provides dairy nutrition to 140,000 kids every school day, yet many Kiwis don’t know that it’s social giving... by the co-op’s farmers.”

Fonterra’s general manager of national transport and logistics Barry McColl says Fonterra’s tankers are among the most recognisable vehicles on NZ roads, so they have an important role.  

“Fonterra’s tankers drive 95 million kilometres a year.... What’s on them reflects what we stand for as a cooperative and what’s important to our farmers.

“Milk for Schools represents our commitment to the health and wellbeing of the next generation, while the new branding helps our tanker team understand the critical part they play in the process.”

The Te Awamutu tanker drivers will be the first to take the rebranded tankers out.

More like this

Featured

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…

» Latest Print Issues Online

Milking It

Dairy power

OPINION: The good times felt across the dairy sector weren't lost at last week's Beef + Lamb NZ annual meeting.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter