Wednesday, 18 June 2014 11:20

Synlait realigns senior team

Written by 

SYNLAIT HAS appointed Mike Lee to the newly created role of general manager sales reporting to the managing director Dr John Penno.

 

Dr Penno says the appointment follows a decision to combine the previously separate ingredient and nutritional sales teams in order to better serve its customers.

"Over the past year we have made significant business development progress particularly with our tier one multinational customers," says Dr Penno.

"We are increasingly selling a range of products to them and we need to provide a single point of contact to better manage these relationships. The change to the senior team structure will also increase accountability and reduce operating complexity for us going forward."

Lee will oversee the sales function for the company. He has over 15 years dairy industry experience in business development and sales roles in New Zealand, Asia and Europe, and takes up the position after being with Synlait Milk for almost three years in the position of general manager ingredient sales.

"The infant formula market in China continues to be important to us and we are seeing new opportunities beginning to emerge as the regulatory changes taking place in that market begin to bed down. Working in China requires good relationships and a strong technical understanding, and therefore we have appointed Dr Tony McKenna as regional sales manager - China nutritionals reporting to Mike Lee.

"Tony has over 12 years' experience in the China market, four years of which have been while working at Synlait Milk, and this appointment will allow us to put even greater focus on developing our infant formula and nutritional business," says Dr Penno.

Synlait is in the final stages of completing construction of a $27 million dry blending and consumer packaging facility, and expects to be granted registration to export finished infant formula into China following the approval of its Risk Management Plan by the Ministry for Primary Industries.

More like this

Synlait is 'Burning Cash, Not Creating Value'

OPINION: Synlait's latest half-year result reveals a serious problem at the heart of the business: its core operations are no longer bringing in enough revenue to cover the cost of production.

Blunt CEO

OPINION: Synlait's woes show no sign of ending anytime soon.

Featured

Peter Reynolds Awarded Horticulture NZ's Bledisloe Cup

Potatoes New Zealand has congratulated Peter Reynolds of TA Reynolds Ltd in Pukekohe on being awarded the Horticulture New Zealand Bledisloe Cup, recognising a lifetime of service and contribution to New Zealand horticulture.

Sharemilkers Credit DairyBase Tool for Staffing Decisions

Signing up to a benchmarking tool is not about competition, but about improving collectively, says Ximena Puig and Alvaro Luzardo who are 50-50 sharemilkers at a 164-hectare (effective) dairy farm in Eketāhuna in the Lower North Island.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Irish Dilemma

OPINION: The Irish dairy sector is facing a new dilemma - maintaining year-round fresh milk supplies.

Beef Cows To The Rescue

OPINION: Could beef cows play an increasingly important role in improving profitability and resilience on hill country farms?

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter