Wednesday, 13 February 2019 08:55

Shoppers strip Oz shelves of NZ formula, send to China

Written by  Pam Tipa
New Zealand infant formula is being exported out of Australia through unofficial Chinese trade channels, contributing to a shortage in Australia supermarkets. New Zealand infant formula is being exported out of Australia through unofficial Chinese trade channels, contributing to a shortage in Australia supermarkets.

New Zealand brands are at the centre of infant formula shortages in Australia supermarkets.

They are among popular formulas bought by daigou (‘dye-go’ = overseas shopper buying on behalf) and sent to China via ‘grey channels’. 

Australia restricts the export of Australian-made products but not imported products, making NZ products a particular target.

But Infant Nutritrion Council chief executive Jan Carey says Australian news media do not adequately report that parents can still buy the formula they want though the various manufacturers’ ‘carelines’ (websites).

“The first priority for a company is to make sure there is supply for the people who need it and for local families to get first priority,” Carey says.

“The product is made for the Australian market, and whether it is made in NZ, Australia or overseas, it is [intended to meet] the demands of the Australian market.”

Carey says the problem of supermarket shortages pertains to Australia, not NZ. 

“There was a problem in NZ a few years ago and the NZ Government regulated the amount of formula people could purchase and export. Immediately that daigou trade moved to Australia.”

A daigou surrogate shopper buys commodities — mostly luxury goods, but also groceries, notably infant formula — for a customer in mainland China. 

Carey says this trade has increased since 2014-15 and Australian news media have constantly run stories about infant formula shortages in supermarkets.

“It has been ongoing for a while and I don’t think it has been out of the media since then,” says Carey. 

“There is a perception that there is not enough formula for the local market — that it’s all being bought up by daigou and shipped through the grey channel via cross border e-commerce in China.

“It is true: any supermarket in Australia has gaps on the formula shelves. But look at it closely and you see only some brands are popular with Chinese consumers. 

“Even though all Australian and NZ milk-produced formula are meeting NZ and Australian standards and are high quality, [the daigou] are targeting only specific products, so other formula brands are available.

“The other thing — which the news media here don’t seem to want to report -- is that all the companies affected by these shortages have online sales via ‘carelines’ [that enable]  consumers to [buy direct] the formula brand they want Also, supermarkets will keep products aside for families who need them.”

An export shipment of Australian-made product is limited by law to 10kg, but no limit applies to the size of an export shipment of imported — i.e. NZ-made — product.

The A2 product is made in NZ; the S26 product available in Australia is made in NZ by NZ New Milk (a brand owned by Aspen in Australia); and Nan – a well-known Nestle product — is imported but not from NZ.

“Australians, like many people in the world, rely on very good NZ product,” Carey says.

More like this

Double standards

 

OPINION: As soon as RNZ realised MP Andrew Hoggard's sister worked for Dairy Companies Association of NZ (DCANZ) and was, shock horror, lobbying government on behalf of its members, it wasted no time accusing him of not managing conflicts of interests.

Infant formula recall in US

Abbot Laboratories NZ Limited is recalling specific brands and batches of infant formula product for special dietary use imported from the United States because of possible Cranobacter and Salmonella contamination.

Infant formula woes hit Mataura!

China's infant formula market upheaval is creating short-term challenges for Southland milk processor Mataura Valley Milk (MVM).

Featured

Australia develops first local mRNA FMD vaccine

Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

DairyNZ plantain trials cut nitrate leaching by 26%

DairyNZ says its plantain programme continues to deliver promising results, with new data confirming that modest levels of plantain in pastures reduce nitrogen leaching, offering farmers a practical, science-backed tool to meet environmental goals.

National

All eyes on NZ milk supply

All eyes are on milk production in New Zealand and its impact on global dairy prices in the coming months.

Machinery & Products

Leader balers arrive in NZ

Officially launched at the National Fieldays event in June, the Leader in-line conventional PRO 1900 balers are imported and distributed…

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.

» Latest Print Issues Online

Milking It

Full cabinet

OPINION: Legislation being drafted to bring back the controversial trade of live animal exports by sea is getting stuck in the…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter