Monday, 13 May 2013 14:12

School makeover for Fonterra tankers

Written by 

Fonterra drivers will now be hitting the roads in 14 brand new Fonterra Milk for Schools themed tankers.

Fonterra tanker driver, Jess Drewet, says the team is excited to get behind the new wheels.

"Not only are these completely new vehicles, they are displaying something of which our team is really proud. When you drive as much as we do, you get quite attached to your tanker, and the team can't wait to get out on the roads and show the new ones off," says Drewet.

Fonterra maintains its tankers by regularly servicing and upgrading them, ensuring they are as safe, and environmentally and economically efficient as possible. Each year, the cooperative evaluates its fleet and milk collection operations to see if any tankers need to be retired and any new ones built.

Fonterra general manager national transport & logistics, Barry McColl, says: "The safety of our tanker fleet, including that of our drivers and other road users, is the number one priority of our milk collection team. To achieve the high level of safety that we do, we need top of the line vehicles.

"To develop the graphics we worked with New Zealand company Origami. We wanted something that works well with our existing tanker designs and has the highest visibility for other road users. The designs are the equivalent of high-vis vests for tankers, making them stand out during all hours of the day and night.

"In addition to the safety aspects, Fonterra tankers are Kiwi icons. We receive a lot of great tanker drawings and feedback from kids around the country, so we wanted to make sure the new design would live up to their expectations," McColl says.

Drewet says that while safety comes first, getting across a message the drivers are proud of is important as well.
"Designing the tankers involves many people – first and foremost being the drivers. While we aren't design experts, we're the ones out and about 24 hours a day," Drewet says.

"Along with some of my colleagues, I've worked closely on creating the design. As you'll see we've made it all about the children – we wanted to highlight the importance of Kiwi kids to the future success of our country and co-op.
"We wanted to remind Kiwis about the journey of milk and the many people involved in making Fonterra Milk for Schools happen. It all starts with our farmers who get up each morning to supply the milk that makes everything we do possible.

"From there, we transport that milk to our sites around the country, testing for quality at every step of the way. Our team of tanker drivers are world-class and we're honoured to be part of Fonterra Milk for Schools and excited to see the new tankers on roads around New Zealand."

More like this

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

Editorial: A new era for two co-ops

OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.

Should co-op sell its consumer brands?

OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.

Featured

'One more push' to eliminate FE

Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

National

Machinery & Products

New McHale terra drive axle option

Well-known for its Fusion baler wrapper combination, Irish manufacturer McHale has launched an interesting option at the recent Irish Ploughing…

Amazone unveils flagship spreader

With the price of fertiliser still significantly higher than 2024, there is an increased onus on ensuring its spread accurately at…

» Latest Print Issues Online

Milking It

Tough times

OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.

MSA triumph

OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter