Thursday, 27 July 2017 08:55

No ceiling to fresh milk for China

Written by  Pam Tipa
Green Valley Dairy chief executive Corrie den Haring. Green Valley Dairy chief executive Corrie den Haring.

Green Valley's exports of fresh milk to China over five years have gone from “strength to strength to strength,” says general manager Corrie den Haring.

The company, located just south of Auckland, is exporting at least 20 tonnes a week to China.

“We are just upgrading some lines at the moment to be able to significantly increase that area,” he told Dairy News.

The milk is flown direct and marketed in the clear PET bottles (similar to the Lewis Rd bottles Green Valley packs).

“It showcases the product…. It looks like a glass bottle and the product really shines.”

In China consumers pay about the equivalent of $10 for a 1L bottle or $20 for 2L.

While the product tends to be bought by more affluent Chinese, den Haring says imported fresh milk is increasingly becoming mainstream.

“There is still a lot of mistrust of food products and a high degree of authenticity and trust is required within that supply,” he explains.

The main consumers of fresh milk are children, and because there are many adults per child “much activity goes into making sure that child gets the best; nutrition is high on the agenda”.

“Milk... is fundamentally understood by parents as a good product, nutritious product.”

den Haring says because Chinese distrust their local product they happily buy New Zealand product and, “dare I say it, not just NZ product; Australia is big in this area, sending a lot of fresh milk into China, and [so does] Korea. It is not just NZers.”

Green Valley’s fresh milk goes to about five destinations in China assisted by the number of airlines now flying from China to Auckland, bringing tourists and trade.

“All those planes take people back to China and many products into China… and a lot will have fresh milk on them.”

Green Valley works with well-connected Chinese partners already established in NZ with interests in the dairy industry and/or food products.

“That seems to be a good model.”

 

More like this

Processors glum on China FTA review

Dairy companies are disappointed at news that the review of the China-New Zealand FTA is unlikely to result in improvement for dairy access.

Intern helps agritech firm into China

When Lincoln Agritech took on a Chinese student, Zheng (James) Wang, it didn’t foresee him becoming the company’s China business development manager.

 
 

» Latest Print Issues Online

Milking It

Proper cows!

Maternal aggression may be behind many attacks on humans by cows, say two overseas animal experts.

 
 

» Connect with Dairy News