Thursday, 02 February 2017 16:22

New protein packs more punch

Written by 
Fonterra Senior Research Technologist Dave Elgar, one of the team of people behind the creation of the new ingredient. Fonterra Senior Research Technologist Dave Elgar, one of the team of people behind the creation of the new ingredient.

NZMP, Fonterra’s dairy ingredients business, is aiming for a heavyweight title in the $10 billion sports nutrition market.

Fonterra has a new protein ingredient that delivers at least 10% more protein than other standard whey protein offerings.

Designed for use in sports drinks and energy bars, the new protein ingredient is faster acting, as well as being lower in fat, sugar and carbohydrates than other similar protein products.

Fonterra lead technologist, Neil Fraser, says some protein ingredients have traditionally been formulated from cheese whey whereas, in what is believed to be a world first, NZMP has used lactic casein whey to make the protein ingredient.

“People are taking more interest in their diet and health, which means as the awareness of the benefits of protein goes more mainstream, sports nutrition is no longer just for exercise fanatics,” says Fraser.

“Protein is an important part in everyone’s diet. It is needed for growth and maintenance of all cells in the body, especially muscles. Proteins are believed to support athletic performance, but are also important for healthy ageing, especially when it comes to maintaining muscle strength and function as we get older.”

NZMP has led the way in developing dairy protein ingredients and offers the largest range of dairy protein ingredients in the industry marketed under the NZMP SureProtein™ brand.

“The NZMP protein has been developed and introduced to market in less than a year through the collaboration of Fonterra’s Research and Development Centre and Operations teams. It is a good example of getting more value out of our farmers’ milk by producing higher-value products” says Mr Fraser.

The US leads the way in the protein boom in sports nutrition and the launch of the NZMP SureProtein™ ingredient has been quickly followed by orders from one of the biggest producers of sports nutrition drinks in the US.

The Japanese are also keen to get in on the action. Trials of the new product are resulting in customers looking to the innovative ingredient to provide them with the protein punch and competitive edge they’re seeking in their fast growing sports nutrition market.

NZMP is a global leader in the milk powder market, delivering consumer milk powder solutions to some of the world’s biggest brands.

More like this

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

Editorial: A new era for two co-ops

OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.

Should co-op sell its consumer brands?

OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.

Featured

'One more push' to eliminate FE

Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

National

Machinery & Products

New McHale terra drive axle option

Well-known for its Fusion baler wrapper combination, Irish manufacturer McHale has launched an interesting option at the recent Irish Ploughing…

Amazone unveils flagship spreader

With the price of fertiliser still significantly higher than 2024, there is an increased onus on ensuring its spread accurately at…

» Latest Print Issues Online

Milking It

Tough times

OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.

MSA triumph

OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter