Wednesday, 18 September 2024 07:55

New products for Fonterra Oceania

Written by  Staff Reporters
In New Zealand, Anchor Ghee was launched. In New Zealand, Anchor Ghee was launched.

Over the past 12 months, Fonterra Oceania has launched a range of new dairy products in Australia and New Zealand.

The new products - like chilli and garlic brie, Anchor ghee and cheese snacking range - meet an increasing demand for products that offer both convenience and fuller flavours, reflecting broad lifestyle and taste trends.

Leveraging consumer insights, shopper behaviour, and quick-to-market capability, Fonterra Oceania says it's using innovation to add a little bit of luxury to the supermarket dairy shelf.

Fonterra Oceania director of marketing and innovation Renée Milkop-Kerr says it was important to constantly look for ways to innovate and improve products that help meet the changing needs and preferences of today's savvy consumers.

"Alongside convenience, there is a growing preference for fuller, richer flavours in dairy products. As palates evolve, people are looking for more indulgent taste experiences, whether through higher fat content in dairy or through more complex bold flavour profiles," Milkop-Kerr says.

Fonterra's new Mainland Special Reserve Chilli and Garlic Brie was launched in New Zealand addressing emerging flavour trends, especially during celebratory moments. Also in New Zealand, Anchor Double Cream was launched in time for the festive season and provides a richer, creamier, and more indulgent cream - tapping into the insight that people are looking for extra luxury when cooking and entertaining.

Fonterra Oceania says Australians and New Zealanders have demonstrated they love butter, but they frequently see it as the carrier of flavour rather than the flavour itself.

"Turning this belief around is the new Mainland Sweet Cinnamon Spreadable, available in Australia, which has shown that butter itself can be the flavour hero."

In New Zealand, Anchor Ghee was launched bringig high quality dairy to global cuisines - particularly for those who cook Indian and Sri Lankan dishes and love the high smoke point and slightly caramelised flavour compared to butter.

"Alongside convenience, there is a growing preference for fuller, richer flavour in dairy products.

"As palates evolve, people are looking for more indulgent taste experiences, whether through higher fat content in dairy or through more complex, bold flavour profiles," Fonterra Oceania says.

A new snacking range in Australia has been introduced under the Bega brand, leveraging 'Australia's most loved cheese' offering. This provides a healthier snacking option for many families and is perfect for the lunch box.

Two new Mainland natural cheese slice options were introduced in New Zealand, American Style Cheddar and Gouda, reflecting shopper preferences for convenience alongside flavour and quality.

Fonterra Oceania also launched Kapiti yoghurt singles in New Zealand, extending the range from the larger tub sizes to a snackable format, which introduced Kapiti to new shoppers.

Flavours include Succulent Summer Plum, Lush Lemo, Sweet Rhubarb and Vanilla, and the latest addition to the range, Fig and Manuka Honey, launched in April this year.

More like this

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Featured

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

National

Farm Source turns 10!

Hundreds of Fonterra farmers visited their local Farm Source store on November 29 to help celebrate the rural service trader's…

Climate-friendly cows closer

Dairy farmers are one step closer to breeding cow with lower methane emissions, offering an innovative way to reduce the…

Machinery & Products

A JAC for all trades

While the New Zealand ute market is dominated by three main players, “disruptors” are never too far away.

Pushing the boundaries

Can-Am is pushing the boundaries of performance with its Outlander line-up of all-terrain vehicles (ATVs) with the launch of the…

» Latest Print Issues Online

Milking It

Milking fish

OPINION: It could be cod on your cornflakes and sardines in your smoothie if food innovators in Indonesia have their…

Seaweed the hero?

OPINION: A new study, published recently in Proceedings of the National Academy of Sciences, adds to some existing evidence about…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter