Monday, 13 January 2014 16:33

Innovator opening up new territories

Written by 

DAIRY TECHNOLOGY designer and manufacturer, Waikato Milking Systems, is looking forward to a productive 2014, with new trade opportunities opening up.

The company does business in more than 20 countries around the world, and is forging new relationships in international markets including China, Russia and Australia. Chief executive Dean Bell says the company is creating new trade deals with large-scale, high-volume, 24-7 milking operators.

"Waikato Milking Systems specialises in rotary milking systems for quick and efficient milking of large herds. We create state of the art technology that makes milking easier and more efficient. Our products are designed to help dairy farming businesses in New Zealand and internationally become more productive."

Highlights of 2013 include supplying a rotary milking system to Voronezh in Russia, about 500km south of Moscow. Russia has an expanding dairy market and vast tracts of land available for dairying development. By 2015, Russia aims to be self sufficient in producing food and its dairy farmers are seeking technology that will help them milk efficiently and cost-effectively – a Waikato Milking Systems' strength.

Waikato Milking Systems has continued to supply large milking systems to two of China's biggest dairy co-operatives – Mengniu Dairy and Bright Dairy – in partnership with global herd management experts Afimilk. Two of the milking systems are counter-rotating 80 bail rotaries set up next to each other to milk 7500 cows three times a day. These rotaries were installed in Jiangsu Province, north of Shanghai, for Mengniu Dairy.

"These twin 80 bail rotaries are pretty rare worldwide but are a clear indication of the increasing scale of dairy farming in China," Bell says. "They are impressive to watch in action and their performance is exceeding customers' expectations."
Waikato Milking Systems has continued its track record of installing rotaries in the United Kingdom, South Africa, South America and Australia (including Tasmania).

The installations include a 50 bail rotary going into Uruguay at present and an 80 bail rotary being installed in Venezuela. A new 70 bail rotary and technology was provided for the largest dairy conversion in the United Kingdom, Sansaw Dairy. This trail-blazing property has about 700ha of prime dairy land, milking about 1100 cows, and has plans to expand. Sansaw Dairy was officially opened by a British Minister of the Crown, Owen Paterson MP, who described the dairy technology as "the future of the industry" and "world-class technology".

Waikato Milking Systems' design philosophy is to engineer complexity out of its dairy technology, keeping its high performance products very simple to operate. "The simplicity around a lot of our technology is very beneficial for dairy operators, particularly in the developing dairy markets. It's relatively new to them, so keeping the sophisticated technology simple yet reliable and easy to use has been very important. That's a key strength for Waikato Milking Systems," Bell says.

More like this

ErgoPOD set for 2025 farm debut

Waikato Milking Systems has unveiled the final production version of its ErgoPOD, a state-of-the-art semi-robotic technology designed to increase milking speed, productivity, and efficiency in the parlour.

Control of parlour at your fingertips

While Waikato Milking Systems is committed to solving the challenges dairy farmers face with some of the world’s most innovative and technologically advanced dairy solutions, their approach differs from other companies, as their focus falls on retaining the essence of dairy farming.

Numedic buys Cobra irrigators

Numedic Ltd has acquired a major part of Waikato Milking Systems' effluent and environmental business, including the well-known Cobra range of travelling rain gun irrigators.

Transforming dairying with ErgoPOD

OPINION: In the heartland of rural New Zealand, Waikato Milking Systems is on a transformative journey that seeks to revolutionise dairy farming practices with their latest innovation, ErgoPOD.

Featured

Fruit fly discovery 'concerning'

Horticulture New Zealand (HortNZ) says that discovery of a male Oriental fruit fly on Auckland’s North Shore is a cause for concern for growers.

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

Nedap NZ launch

Livestock management tech company Nedap has launched Nedap New Zealand.

National

Certainty welcomed

There's been very little reaction to the government science reform announcement, with many saying the devil will be in the…

Science 'deserves more funding'

A committee which carried out the review into New Zealand's science system says the underinvestment will continue to compromise the…

Machinery & Products

Landpower win global award

Christchurch-headquartered Landpower and its Claas Harvest Centre dealerships has taken out the Global After Sales Excellence award in Germany, during…

Innovation, new products galore

It has been a year of new products and innovation at Numedic, the Rotorua-based manufacturer and exporter of farm dairy…

» Latest Print Issues Online

Milking It

No buyers

OPINION: Australian dairy is bracing for the retirement of an iconic dairy brand.

RIP Kitkat V

OPINION: Another sign that the plant-based dairy fallacy is unravelling and that nothing beats dairy-based products.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter