Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
In return Fonterra will use Beingmate's sales and distribution network in China to sell its Anmum branded formula.
Fonterra chief executive Theo Spierings said the global partnership with Beingmate holds growth potential for both companies.
"The partnership will create a fully integrated global supply chain from the farmgate direct to China's consumers, using Fonterra's milk pools and manufacturing sites in New Zealand, Australia, and Europe.
"By working with Beingmate we are creating additional demand for ingredients and high-value paediatric and maternal nutrition products."
