Wednesday, 01 September 2021 09:55

Grass-fed cream on the way to Chinese bakers

Written by  Staff Reporters
Westland chief executive Richard Wyeth. Westland chief executive Richard Wyeth.

A cross-cultural research and development project has harnessed the grass-fed goodness of milk from New Zealand's West Coast in a product suitable for discerning Chinese bakers.

Resident director for Yili in New Zealand, Shiqing Jian, said the two-year collaboration between Westland Dairy and parent company Yili had managed to overcome the inherent variability of grass-fed milk to produce cream with a consistency suitable for Chinese bakers.

The product, Yili Pro UGT Whipping Cream, will be available to Chinese consumers this October.

Jian said Yili's growth as an international brand relied strongly on innovation and longstanding research and development investment.

New product sales accounted for 16% of Yili's total revenue in 2020 with Yili now ranked the fifth largest dairy producer globally.

The dairy company was also recently awarded most valuable dairy brand in the word for the fourth year running as well as the second most valuable food brand in Brand Finance's annual global brand rankings.

"Yili's international growth has been based on a philosophyof 'global mindset-local operations'," Jian said. "It's extremely rewarding to see an international vision translated into new business capabilities in New Zealand and Asia through this kind of global collaboration."

Westland chief executive Richard Wyeth said overcoming the different milk and production methods of New Zealand and China was the first hurdle teams from China and Westland had to overcome in proving the long-standing New Zealand dairy operation could produce a whipping cream suitable for the Chinese market.

"Chinese whipping cream is produced from milk from dairy cows commonly housed in feedlots," Wyeth said.

"The consistency of this feed creates milk with more consistent properties compared to our nutrient-dense, grass-fed product."

More like this

Yili investment welcomed

The recent upgrade of the Oceania Dairy Ltd (ODL) plant in South Canterbury has boosted suppliers’ confidence, says farmer Andrew McFarlane.

Oceania Dairy set to expand

Global dairy giant Yili Group has announced a major expansion plan for its Oceania Dairy plant at Glenavy, south Canterbury.

National

Why should we do more?

OPINION: Managing our dairy sector's impacts inevitably attracts a range of views. Should we do more, less or stay the…

Cattle sale with a difference

Innovation, loss and resilience have brought the Singh family to the point where it is poised to honour its patriarch,…

O'Connor's overseas odyssey

Agriculture Minister Damien O'Connor continued his overseas odyssey in the past week with multiple meetings in the US, Europe and…

Machinery & Products

Protective tint

Now available in New Zealand, Wildcat Static Cling Tint adds a protective layer to the windows of your tractor, harvester…

New owner for stoll

German company Stoll, the well-known manufacturer of tractor front loaders and attachments that claims to be the second largest producer…

Fert spreaders get a revamp

Kuhn has updated its MDS range of fertiliser spreaders, giving farmers more options to upgrade machines as situations change, rather…

Mowers spring into action

With spring upon us, thoughts turn towards shutting up paddocks for conservation and maybe the purchase of new machinery to…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Feeling the heat

US dairy farmers have a new threat to their business - heat waves.

Class action

The news has gone from bad to worse for a2 Milk - the company Synlait had hitched its wagon to.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter