Tuesday, 08 June 2021 13:19

GoDairy campaign back on the go

Written by  Sudesh Kissun
The GoDairy campaign has been relaunched to recruit staff. The GoDairy campaign has been relaunched to recruit staff.

The dairy industry is making another push to attract workers to staff-strapped farms.

It has re-launched a campaign to encourage Kiwis to consider a career in dairy.

The refreshed GoDairy campaign, as part of a long-term programme, will promote dairy as a career of choice and the opportunity to work in a sector helping grow New Zealand’s economy.

DairyNZ chief executive Tim Mackle says the campaign is focused on supporting the sector’s ambition to attract Kiwi workers to the dairy sector, as part of working toward resolving long-term workforce challenges.

“Our sector has a great story to tell, including the lifestyle and opportunities, and this campaign provides the chance to showcase our sector,” says Mackle.

“We want to attract more Kiwi workers to the sector, where we provide personal and career growth, a lifestyle, and a great community.”

The GoDairy programme has a history of recruiting and supporting people into dairy careers, for more than 10 years.

The relaunched campaign is one component of the long-term GoDairy programme and is designed to encourage people to consider a career in dairy and learn about the range of options on offer.

It aims to create awareness of job opportunities in the dairy sector, including the skills people learn, the benefits of working in dairy, and what living and working in a rural community is like. Information on the range of career options is available on the redesigned GoDairy website.

“We are concerned about the current situation where many dairy farmers are struggling to employ the staff they need on farm,” says Mackle.

“This initiative will work towards resolving our long-term workforce challenges, by continuing to attract and employ capable New Zealanders who want to work in dairy.”

The dairy sector claims to offer among the best wages in the agriculture sector, with entry positions starting from $48,000/year, while farm managers can earn upwards of $78,000/year.

More like this

Dairy power

OPINION: The good times felt across the dairy sector weren't lost at last week's Beef + Lamb NZ annual meeting.

Inequality 'is on the rise'

Economist Shamubeel Eaqub is warning that inequality between countries has fallen markedly over the past 200 years but inequality and political polarisation within countries was on the rise.

Featured

Pāmu farm opens gate to urban visitors

For many urban New Zealanders, stepping into Pāmu’s Pinta dairy farm near Taupo last month was the first time they had had the chance to experience farm life up close.

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…

» Latest Print Issues Online

Milking It

Dairy power

OPINION: The good times felt across the dairy sector weren't lost at last week's Beef + Lamb NZ annual meeting.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter