Thursday, 07 April 2022 06:55

Fonterra's Dreamery run in India over

Written by  Staff Reporters
Fonterra has ended its joint venture in India which saw the launch of Dreamery branded consumer products. Fonterra has ended its joint venture in India which saw the launch of Dreamery branded consumer products.

Fonterra has pulled the plug on its joint venture in India.

Fonterra Future Dairy was launched in 2018 as a 50:50 joint venture between the co-operative and Future Consumer Ltd.

It launched a range of consumer products made from Indian milk and distributed Anchor Food Professionals products for the foodservice sector.

Fonterra chief executive for the Asia Pacific region Judith Swales says the last few years have been challenging for the joint venture with Covid disrupting to the Indian market.

Swales says despite this the joint venture has delivered some important initiatives, including the launch of the Dreamery brand. She says the brand received positive feedback from consumers.

Future Consumer is the fast moving consumer goods (FMCG) arm of the Future Group. According to media reports out of India, the debt-laden company was told by regulators to sell 200 of its 1,700 retail outlets.

Fonterra's exit from the joint venture is unlikely to impact its balance sheet. "The co-op entered the joint venture as a capital-light way to test the Indian market, which has a large dairy consuming population but restrictive trade access for New Zealand dairy," says Swales.

"We will continue to have a presence in India through Anchor Food Professionals and our Ingredients business, and will explore opportunities to grow access for our New Zealand milk as they come up."

The 22 people employed by the joint venture will receive appropriate entitlements, says Swales.

More like this

Why 'Fork to Farm' Beats Farm to Fork, Expert Says

In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.

Featured

Taupiri Farmers Chase Ownership After Awards Success

For Taupiri dairy farmers Logan and Sian Dawson, their involvement in the NZ Dairy Industry Awards has been a key catalyst in the growth of their business - the experience helping shape how they approach the farm ownership pathway they are pursuing today.

Ballance Urges Farmers to Plan Ahead for El Niño

With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Domestic Focus

OPINION: After hogging the media limelight for telling a NZ Chinese MP to "go back home", Winston Peters has decided…

A No-Brainer

OPINION: With fuel prices soaring, one would have expected most farmers to be reclaiming excise duty on petrol.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter