Tuesday, 24 January 2017 12:55

Fonterra rolls out white butter for Middle East

Written by 
Fonterra has developed a new white butter to meet Middle Eastern demand. Fonterra has developed a new white butter to meet Middle Eastern demand.

Fonterra has developed a new white butter product to meet growing demand from manufacturers in the Middle East.

Although Fonterra’s butter is known by Middle East consumers for its golden appearance, because of grass fed cows, a niche group of manufacturers prefer white butter as a processing ingredient for their food products.

These Middle Eastern food manufacturers have traditionally used butter from grain fed cows, a product with a pale colour.

Fonterra’s dairy foods category director of NZMP, Casey Thomas, says Fonterra developed the white butter by a process that reduces its golden appearance without affecting its quality.

“We saw an opportunity to tap into this new area for customers to use it in applications such as spreadable jar cheese, recombined cream cheese, and it could soon be used in ice cream.” NZMP general manager of Middle East and Africa, Santiago Aon said, “This is already seeing strong results. Our customers have had positive feedback about the white butter; it is performing to our expectations.”

With the co-op’s R&D centre, NZMP is behind the new product; both have a history of partnering with customers to create business solutions with them.

The product is now available in Saudi Arabia, Iran, Bahrain, Turkey and Pakistan. It may be launched in Egypt, Algeria, Morocco and South America.

More like this

Fonterra sticking to $10/kgMS milk price

Fonterra has reaffirmed a forecast milk price mid-point of $10/kgMS for its farmer shareholders, with just over two months of the 2024-25 season left to run.

Featured

Pāmu farm opens gate to urban visitors

For many urban New Zealanders, stepping into Pāmu’s Pinta dairy farm near Taupo last month was the first time they had had the chance to experience farm life up close.

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…

» Latest Print Issues Online

Milking It

Dairy power

OPINION: The good times felt across the dairy sector weren't lost at last week's Beef + Lamb NZ annual meeting.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter