Thursday, 12 May 2016 16:46

Fonterra launches Anchor Food Professionals

Written by 

Fonterra has launched its new global foodservice brand, Anchor Food Professionals.

Fonterra says it will help to cement the cooperative's position as a leader in foodservice.

Director of foodservice Grant Watson says the new brand reflects the way the foodservice team are now doing business.

"We work alongside our customers to bring business and product solutions that answer questions such as improving profitability and reducing waste," Watson says.

"We're helping businesses with all aspects of their operations, from front-of-house presentation, and pricing and promotion, to enhancing yield and taste and delivering exciting new menu options. We do it all."

Watson says it's a significant milestone for Fonterra's foodservice business, highlighting its growth and value to both customer and cooperative. The global foodservice market is growing at a rate of 6% every year.

"We're seeing massive growth worldwide due to the changes in people's diets and daily lives. More and more people are grabbing food on the go or dining out – Anchor Food Professionals will help our customers keep up with this growth. Our aim is to grow at two to three times the market."

By getting to know their customers businesses, Anchor Food Professionals is using this knowledge and optimising dairy ingredients using Fonterra's world leading research and development capability to meet the specific needs of chefs, bakers and restaurant owners.

Fonterra is aiming for its foodservice business to be a $5 billion business by 2023. It will do this by growing ahead of the market in Asia and taking this new model into North and South America.

In China Fonterra has market shares of between 40 and 80 per cent, depending on the product category and half of all pizzas in China have Fonterra cheese on top and more than half of the leading bakery chains in China use Fonterra dairy products.

This market growth is supported by a $250 million investment in manufacturing plant expansions at four Fonterra sites, Te Rapa, Waitoa, Clandeboye and Eltham over the past three years that have doubled the cooperative's foodservice offerings.

Starting in China, Anchor Food Professionals will be rolled out across 60 specialised foodservice products destined for 50,000 customers in more than 50 countries.

More like this

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

Editorial: A new era for two co-ops

OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.

Should co-op sell its consumer brands?

OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.

Featured

'One more push' to eliminate FE

Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

National

Machinery & Products

New McHale terra drive axle option

Well-known for its Fusion baler wrapper combination, Irish manufacturer McHale has launched an interesting option at the recent Irish Ploughing…

Amazone unveils flagship spreader

With the price of fertiliser still significantly higher than 2024, there is an increased onus on ensuring its spread accurately at…

» Latest Print Issues Online

Milking It

Tough times

OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.

MSA triumph

OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter