Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Minkhosrt is director Farm Source Stores and has extensive commercial experience from more than 15 years in senior executive and governance roles in the dairy sector.
He joins Ballance in March.
Ballance chief executive Mark Wynne, himself a former Fonterra executive, says Minkhorst’s deep knowledge of agri-business and genuine passion for the primary sector will be hugely valuable as Ballance focuses on the changing needs of New Zealand farmers and growers – providing tailored nutrients and advisory services, backed by the best science and technology.
“It’s great to have Jason joining us at what is a really exciting time for Ballance. He has an outstanding track record in rural leadership, sales strategy, growing competitive capability and delivering what rural customers want.
“GM Sales is a key role around our leadership table as we keep growing strength in our business and value for New Zealand.
“Our customers are increasingly looking to us to help them navigate a fast-changing regulatory landscape in New Zealand and stay ahead of global demand trends for premium food and natural fibres.”
Minkhorst will be based at Ballance’s Mount Maunganui corporate office, responsible for Ballance’s sales strategy and a nationwide team of nutrient specialists, along with customer services, key accounts, retail merchant relationships, sales operations, sales capability and the cooperative’s Science Extension team that is focused on knowledge sharing with farmers.
