Wednesday, 25 November 2015 12:27

E-commerce success for Fonterra in China

Written by Sudesh Kissun

font size decrease font size increase font size
Print
Email

Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month.

This was 217% higher than sales achieved during the 2014 event.

Fonterra's managing director Great China Christina Zhu told the co-op's annual meeting in Waitoa today that this highlights the power of e-commerce in China.

China's Tmall – the country's equivalent Amazon online, achieved US$14.3 billion dollars in sales on November 11.

Zhu says the Double 11 event has been a success for the co-op.

She pointed out that selling on Tmall was very profitable.

"We take out layers on distribution channels on e-commerce and this has a low cost base so it's quite profitable for us."

More like this

Fonterra Expands China Foodservice Business with New Anchor Essence Cream

Fonterra is strengthening its foodservice presence in China with the launch of a new cream for professional bakeries at Bakery China 2026 in Shanghai.

Smith V Fonterra

OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the courts back in their place through proposed amendments to the Climate Change Response Act 2002, intending to limit climate litigation claims such as Smith v Fonterra, in the interests of providing greater certainty for vital industry.

Fonterra Opens 2026/27 Milk Price Forecast At $9.75kgMS

For the third season in a row, Fonterra farmers are in for a farmgate milk price near $10/kgMS.

Fonterra Lifts FY26 Earnings Forecast After Strong Q3 Performance

Fonterra has lifted and narrowed its full year forecast earnings range to 60-70 cents per share after a strong quarter, supported by robust milk production, strong shipment volumes and continued demand across its Ingredients and Foodservice businesses.