Wednesday, 25 November 2015 12:27

E-commerce success for Fonterra in China

Written by Sudesh Kissun

font size decrease font size increase font size
Print
Email

Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month.

This was 217% higher than sales achieved during the 2014 event.

Fonterra's managing director Great China Christina Zhu told the co-op's annual meeting in Waitoa today that this highlights the power of e-commerce in China.

China's Tmall – the country's equivalent Amazon online, achieved US$14.3 billion dollars in sales on November 11.

Zhu says the Double 11 event has been a success for the co-op.

She pointed out that selling on Tmall was very profitable.

"We take out layers on distribution channels on e-commerce and this has a low cost base so it's quite profitable for us."

More like this

Milk Powder Prices Prop Up Farmgate Milk Price

Milk powder prices are keeping farmgate prices up, helping processors offset the dip in milk fat prices.

Fonterra's New Roadmap Targets Climate, Nature, Animals

Climate, nature and animal wellbeing make up Fonterra's refreshed sustainability roadmap released last week.

What Would Synlait Be Worth to Fonterra or a2 Milk?

Speculation of a possible joint move by Fonterra and a2 Milk to buy Synlait raises a much bigger strategic question, says agribusiness expert Dr Nic Lees.

Why 'Fork to Farm' Beats Farm to Fork, Expert Says

In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.

Four-Year Trial Confirms Plantain Cuts N Losses 33%

A four year trial has reaffirmed that mixing plantain into dairy pastures can help reduce nitrogen losses to freshwater while maintaining milk production and profitability, say researchers.

Featured

DairyNZ's Tracy Brown Flags El Nino Risk for Dairy Farms

Most dairy regions around the country have had a pretty good season so far says Tracy Brown.

Mark Hooper Joins NZPork Board as Independent Director

Rural leader Mark Hooper has been appointed as an independent director to the NZPork board, bringing extensive farming, governance and advocacy experience to the role.

Opportunity Says Land Tax Won't Force Farm Asset Sales

Opportunity says its land value tax (LVT) is unlikely to force farmers into a position where asset sales or increased debt are required.

Milk Powder Prices Prop Up Farmgate Milk Price

Milk powder prices are keeping farmgate prices up, helping processors offset the dip in milk fat prices.

Fonterra's New Roadmap Targets Climate, Nature, Animals

Climate, nature and animal wellbeing make up Fonterra's refreshed sustainability roadmap released last week.

New Rural Recycling Scheme to Boost Farm Plastic Recovery

The Government is introducing a new nationwide rural recycling scheme that will significantly increase the recovery of farm plastics from March next year, Minister for the Environment Nicola Grigg announced today.