Wednesday, 25 November 2015 12:27

E-commerce success for Fonterra in China

Written by  Sudesh Kissun
Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month. Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month.

Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month.

This was 217% higher than sales achieved during the 2014 event.

Fonterra's managing director Great China Christina Zhu told the co-op's annual meeting in Waitoa today that this highlights the power of e-commerce in China.

China's Tmall – the country's equivalent Amazon online, achieved US$14.3 billion dollars in sales on November 11.

Zhu says the Double 11 event has been a success for the co-op.

She pointed out that selling on Tmall was very profitable.

"We take out layers on distribution channels on e-commerce and this has a low cost base so it's quite profitable for us."

More like this

Featured

Flood-hit Tasman farms begin long recovery

People affected by the recent two severe flood events in the Tasman district are weary and exhausted trying to deal with the devastation on their farms and orchards, according to the head of the Rural Support Trust (RST) in the region.

Farmers urged to prepare as heavy rain looms

With adverse weather set to rain down on the Top of the South, the Bay of Plenty and parts of Northland, Agriculture Minister Todd McClay says farmers, foresters, and growers need to prepare for possible challenges.

National

Machinery & Products

Fliegl offers effluent solutions

Founded in Germany as recently as 1977, today, the Fliegl Group employs more than 1100 workers, offering an expansive range…

» Latest Print Issues Online

Milking It

It's all about economics

OPINION: According to media reports, the eye-watering price of butter has prompted Finance Minister Nicola Willis to ask for a…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter