Lely order book 'slightly better'
Dairy automation company Lely reported a 3.4% decline in total turnover last year but notes that sales are picking up.
Created for users of DTS' drafting solution, Auto Drafter, his update marks a significant milestone for the company.
It says over the past decade the Herd-Man app has been a trusted companion for dairy farmers and this new release incorporates the feedback from its farmer customers.
DTS chief executive Gavin Thwaites says the release is just the beginning of its revised digital roadmap.
"Our dedicated team of programmers will regularly enhance the Herd-Man app based on farmer feedback," he says.
"We welcome farmer input and aim to create a seamless experience for our users."
Thwaites revealed that the next stage of updates is already planned, aligning with the feedback from farmers, and driven by a desire to create cost-effective and collaborative solutions on farm.
"We strongly believe in collaboration within the dairy industry," says Thwaites.
"Rather than reinventing existing solutions, our philosophy is simple: let's work together to maximise value for our customers. That's why our Auto-Drafter integrates with leading cow wearables and herd management platforms. These solutions enhance the capabilities of our cow drafting technology."
Thwaites points out that farmers should not have to change their gate when they invest in new cow monitoring technology.
It's about "just having one drafting solution that works with all of them".
"Take Active Tag, for example. We've started selling Active Tag because farmers can own it outright, with no per cow subscription.
"Farmers get all the heat and health monitoring features bundled into one product. It represents good value for farmers and integrates seamlessly with Auto Drafter."
DTS says it invites other farm technology developers to collaboratw with them and is in advanced discussions with some larger co-ops "but the ink isn't on the paper yet".
